In-market Brands Lead, Apma

1 week ago

Singapore Novartis Full time

391410BR

**In-Market Brands Lead, APMA**:
Singapore

**About the role**

4 The 4 essential elements that shape our culture: Inspired. Curious. Unbossed. Integrity. Our mission is to discover new ways to improve and extend peoples’ lives. Your passion to build, execute business plans to meet the sales goals, develop effective professional business relationships with Healthcare Professionals will help the world understand what these medicines do, why they matter and how Novartis is striving to reimagine medicine.
As In-Market Brands Lead, APMA, you will work with Head PE&A & In-Market Brands, APMA, International in supporting and driving the overall performance of our Mature Brands portfolio in APMA to deliver sales and profits within agreed budgets. You will also develop impactful regional marketing & promotional strategies, goals, and operational plans to manage product lifecycle aligned with country needs and manage effective and enduring business relationships and interactions with key customers.
**Your Responsibilities**:
Your responsibilities include, but not limited to:

- Drive the growth of the Mature Brands portfolio across the region by establishing growth plans for existing products, effectively lead their life cycle, successfully launch line extensions and new products; establish and lead effective strategic partnerships.
- Lead portfolio optimization strategies & resource allocation recommendations together with Finance; facilitate the know how sharing among countries.
- Entrepreneurial approach to portfolio management to optimize return on investment across a diverse range of brands through the lifecycle by actively investing across brands with shared/pooled services and flexibly budgeting according to prioritized outcomes.
- Lead the execution of insight generation in-market brands and disease areas. Play a key role in supporting insight generation and interpretation for priority BD&L opportunities.
- Understand and represent the needs (objectives, priorities, and support/capability requirements) of internal customers.
- Leverage targeted strategies and innovative, cost-effective GTM models to efficiently commercialize non-priority diverse set of brands.
- Work with CE&E teams on usage of digital engagement channels, innovative access models & cross-portfolio reimbursement deals / discounts to improve value across the lifecycle, including Business-to-business selling, account management and contracting focus, “non-personal promotion” to HCPs.

**Commitment to Diversity & Inclusion**:

- We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._

**Role Requirements**

**What you’ll bring to the role**:

- Degree in Life Sciences, Pharmacy, Biomedical or other related field.
- 10 years of experience and proven track-record of P&L and commercial management responsibility within the pharmaceutical industry
- Proven sales and marketing management skills
- Strong understanding of country regulatory and market environments
- Strategic approach and high learning agility. Able to think innovatively. Strong analytical skills and business acumen, able to bring outside-in perspectives.
- Structured and organized, hands-on and detail oriented.
- Able to engage with senior customers and lead by influence. Courage and speak up.
- Resilient, results-oriented, calm under pressure. Excellent communicator, culturally adaptive, can work effectively across different levels within the matrix


**Division**

International

**Business Unit**

APMA IMI

**Work Location**

Singapore

**Company/Legal Entity**

NOV ASIA PAC PHARMA

**Functional Area**

Commercial & General Management

**Job Type**

Full Time

**Employment Type**

Regular

**Shift Work**

No

**Early Talent**

No

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