Marketing and Communication Manager

2 weeks ago

Singapore TechBridge Market Full time

If you are passionate about playing a key role in the success of a trusted digital asset solutions provider to institutional clients, we want to hear from you

Our client is a well-established brand in the Financial Services Industry and is now looking for a passionate and driven
**Marketing and Communication Manager **to join their team.

This is an exciting opportunity to expand your skillset, and achieve job satisfaction and work-life balance.

**Principal Duties and Responsibilities**:

- Design and deliver strategic and scalable marketing programs and campaigns that provide value-added content to clients and prospects to help achieve business results.
- Develop and execute a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Plan, lead, and execute an event strategy and roadmap to execute events of different scales and formats that boost business development and customer relationship building.
- Oversee and coordinate the activities of staff, subcontractors, vendors, and other logístical details to successfully execute all aspects of the event.
- Create and manage all marketing materials and collateral in line with brand direction.
- Implement online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
- Review and optimize the design and content of all online assets including the company website and social media pages. Monitor website traffic as well as marketing initiatives and identify opportunities to improve efficiency.
- Ensure all plans and messages are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences.
- Support integrated marketing and communications across a variety of channels and vehicles
- internal, external, PR, digital, social, web, etc.
- Act as a brand champion both internally and externally and ensure full compliance with the brand guidelines and message across all solutions.
- Collaborate across teams to develop key messages for campaigns, programs, and content syndication including thought leadership, market reports, surveys, and client success stories.
- Collaborate with and manage the expectations of different stakeholders to ensure the successful implementation of strategic marketing plans including
- defining success criteria, measuring the effectiveness of initiatives, and reporting on results are adhere to agreed timelines.
- Analyze the results and effectiveness of campaigns to deliver actionable insights and recommendations and generate monthly reports.
- Keep up to date with market developments and competitor strategies.

**Qualifications & Skills**:

- Bachelor’s Degree in Marketing, Business Administration, or equivalent.
- 10 years of relevant experience in a similar role.
- Familiar with various aspects of marketing, including brand marketing,
- PR, content management, digital marketing & performance marketing.
- Excellent written & verbal communication skills.
- Thrive in matrix environments and are adept at building relationships with different stakeholders.

**WHAT’S ON OFFER**

Your interest will be treated with strict confidentiality.

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