Director, Brand Design, Burger King, Global

2 weeks ago


Singapore Restaurant Brands International Full time

**About Restaurant Brands International**:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and ~30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - BURGER KING®, TIM HORTONS®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees, and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

**Job Overview**

The Director of Brand Design sets the design strategy and creative direction for our iconic Brands so they are modern, engaging and can scale worldwide. They will have one eye towards tomorrow, collaborating with colleagues across brand, marketing, operations, and technology to define and design the future of the brand identity. At the same time, they need to create and provide the necessary guidelines and training to maintain the quality and consistency of our brands today.

**Responsibilities**:

- Sets the design strategy and creative direction of our iconic brand identity programs.
- Provide inspiration and training to ensure the design strategy and guidelines are understood and executed to our standards.
- Organize, manage, and execute large scale brand design programs.
- Capture and share Brand Design knowledge and best practices across the global organization.
- Manage and mentor design talent to grow our future leaders.
- Lead briefs with external agencies to create, improve or evolve our brand design programs.
- Maintain close relationships with internal stakeholders to understand business drivers and market context.
- Responsible for the maintenance, training & implementation of RBI's four brands visual identity systems across international markets
- Manage in-house team of brand designers who support various teams for development of new distinctive brand assets.
- Responsible for managing the DAM creative assets.
- Work with Restaurant Design and Architecture teams to ensure we have cohesive brand experience of our brands across global markets.

**Competencies**:

- Successfully led large scale rebrand or brand evolution projects.
- Strategic: can translate brand positioning into the brand design strategies
- Quantitative: ability to identify and measure trends in Brand Design
- Conceptual: able to transform a concept or idea into a Brand design solution
- Communication: able to use words and images strategically to convince and persuade. Even at the executive level
- Working with others: essential collaborative spirit
- Influence and Negotiation: able to influence and negotiate towards winning outcomes.
- Work Management: self-starter and self-driven and biased towards action.
- People Management: clear and enabling.
- Industry Knowledge: nice to have.
- General Business Knowledge: nice to have.

**Qualifications**:

- At least bachelor's degree (Science or Arts) from an accredited design program
- Minimum 8-years of professional experience in related field
- 2+ years of experience in project management. Preferred experience in Design Project Management, (Graphic, Brand and or Communication Design).
- Experience creating and managing modern and sophisticated brand identity systems at scale.
- Preferred experience creating and managing brand identity systems that include motion, animation and sound.
- Must have a command of the English language both verbal and written.
- Skilled in Microsoft Office stack such as Teams, Smartsheet, PowerPoint, Excel.
- Experience with Adobe Creative Suite, and Adobe Cloud are a benefit.
- Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request._



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