Brand Lead

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Human Resources Executive at Mind Stretcher Education

About Us:

Mind Stretcher is one of Singapore's leading private education providers, with over 20 centres islandwide. We're on a mission to redefine 21st-century education — to discover every child's potential, equip them with the right mindsets and skillsets, and empower them to thrive. As we grow, we're expanding our ecosystem of offerings — including new brands like Master Speakers (communication and confidence training) and Mind Sparks (after-school student care with impactful enrichment activities). These reflect our push into exciting, future-ready areas of education — and we're just getting started.

Overview:

We're looking for a passionate and entrepreneurial Brand Lead to drive the growth of two unique education brands:

• Mind Sparks – our after-school student care centre focused on nurturing holistic development in a safe, enriching environment.
• Master Speakers – our youth public speaking platform that empowers students to become confident communicators and critical thinkers.

This is a strategic and hands-on role for someone who can build strong brand identities, develop high-impact campaigns, and work across teams to bring meaningful programmes to life.

Key Responsibilities:

• Define and evolve brand identities, tone, and positioning for both Mind Sparks and Master Speakers
• Develop and implement marketing strategies to drive awareness, sign-ups, and brand engagement
• Grow brand visibility through thought leadership, content, partnerships, and school outreach
• Plan and execute brand-led events (e.g. student showcases, open houses, speaking competitions, seminars)
• Build a vibrant community of students, parents, and alumni through engagement initiatives
• Collaborate with academic, operations, and marketing teams to shape and promote standout programmes and initiatives
• Track and analyse brand performance metrics to guide decision-making and campaign optimisation

Requirements:

• 4–7 years of experience in brand management, marketing, or programme development
• Strong storytelling and campaign planning skills
• Proven ability to lead projects and collaborate across departments
• Creative thinker with strong execution and follow-through
• Passionate about education and helping students grow — whether through care, character development, or communication
• Bonus: Experience in enrichment, public speaking, or student care contexts
• A lean, dynamic team where you'll have real ownership & autonomy to drive initiatives.
• Learning, growth and career development.
• Ongoing training and on-the-job learning.
• Exciting staff perks and privileges (MS Perks).
• Clear career progression paths and competitive salary structures.
• Engaging company-wide social events.
• The incredible satisfaction of seeing your work make a tangible impact on the business

Ready to Dive In?

To start the ball rolling, please submit your resume via the "Apply " option.

Thank you for your submission. If you are shortlisted, you will most definitely be hearing from us shortly.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing
• Industries Education Administration Programs, Primary and Secondary Education, and Education

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