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Brand Lead

2 weeks ago

Singapore Mind Stretcher Full time

Full Time Published On: 4/7/2025 3:41:59 pm

BE INSPIRED & INSPIRE OTHERS

Join US

**Overview**:
We’re looking for a passionate and entrepreneurial Brand Lead to drive the growth of two unique education brands:

- **Mind Sparks** - our after-school student care centre focused on nurturing holistic development in a safe, enriching environment.
- ** Master Speakers** - our youth public speaking platform that empowers students to become confident communicators and critical thinkers.

This is a strategic and hands-on role for someone who can build strong brand identities, develop high-impact campaigns, and work across teams to bring meaningful programmes to life.

**Key Responsibilities**:

- Define and evolve brand identities, tone, and positioning for both Mind Sparks and Master Speakers
- Develop and implement marketing strategies to drive awareness, sign-ups, and brand engagement
- Grow brand visibility through thought leadership, content, partnerships, and school outreach
- Plan and execute brand-led events (e.g. student showcases, open houses, speaking competitions, seminars)
- Build a vibrant community of students, parents, and alumni through engagement initiatives
- Collaborate with academic, operations, and marketing teams to shape and promote standout programmes and initiatives
- Track and analyse brand performance metrics to guide decision-making and campaign optimisation

**Requirements**:

- 4-7 years of experience in brand management, marketing, or programme development
- Strong storytelling and campaign planning skills
- Proven ability to lead projects and collaborate across departments
- Creative thinker with strong execution and follow-through
- Passionate about education and helping students grow — whether through care, character development, or communication
- Bonus: Experience in enrichment, public speaking, or student care contexts

**Working Experience & Education Qualifications**:
Education Qualification
- Diploma

**Company Profile**:

- Why Choose Us?
- Mind Stretcher is an education & enrichment chain in Singapore. As educators, we hold the view that all students have the potential to excel, regardless of their individual ability. In order to help us deliver continuous value to our students and their parents, we seek enterprising and passionate invidivuals to join our Team in a variety of roles.

All of us have a special skill that makes each of us unique. Regardless of whether you are a Teacher who is adept at inspiring students, a Graphic Designer who can weave magic with your creative artwork designs, an A-Level student waiting to enter university and who wants a temporary, yet invaluable working stint, a writer whose pen is mightier than the sword, a keen and enthusiastic adult who wants to experience teaching students overseas, or just simply someone in the service line who loves dealing with parents and students, Mind Stretcher has something for you.

Come join us if you share the same passion as our Mind-Stretching team members and discover meaning in your career with us