Sr. Manager, Brand Communications, Tim Hortons

2 weeks ago


Singapore Restaurant Brands International Full time

**About Restaurant Brands International**:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and ~30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - BURGER KING®, TIM HORTONS®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees, and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

**Overview**:
**Your challenges**:

- Leading creative development of marketing communications programs and manages day-to-day execution of marketing communications tactics that support market testing and national calendar windows
- Creating standards and guidelines for managing, protecting and championing brand voice, identity, design and positioning that are unique to the international business and ensuring compliance across all regions.
- Key partner in our integrated marketing process to brief, capture and review creative across paid media and owned marketing channels across all regions
- Manage required day-to-day tasks, including project tracker and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized asset repository
- Develop presentations, creative campaign overviews, recaps, and other materials for internal and external meetings
- Key lesion between home market and international to share communication best practices and ensure assets have proper usage rights for all markets across all campaigns.
- Work with a solid level of independence on new or unfamiliar projects of high complexity and quick turnarounds
- Manage budgeting, contract agreements, and invoice payment for vendor/agency-related work
- Partner with category marketing, innovation, and insights teams to understand consumer needs, barriers and insights to inform development of the creative strategy
- Responsible for development of creative briefings, evaluating creative through a strategic lens and providing clear feedback for internal projects as well as franchisee managed projects.

**Your skills and experience**:

- At least bachelor's degree in marketing.
- 5+ years of experience in international communications related roles, ideally mixing corporate and agency experience.
- Experience handling multiple stakeholders and working cross-functionally is required.
- Ability to think strategically, set the vision and long-term goals.
- Fluency in MS Office is required.
- Fluent in English both written and spoken.
- Nice to have: PowerBI, Keynote, Photoshop
- Openness to travel across the Globe, around 25-30% of your work time might be spent on traveling.
- Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request._



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