Senior Channel Management

3 days ago

Singapore HYPERSCAL SOLUTIONS PTE. LTD. Full time

**COMPANY DESCRIPTION**

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

**RESPONSIBILITIES**

The role will focus on providing analytical and strategic guidance to Mediacorp brand owners with the primary objective to drive youth audience engagement effectively, with a particular focus on short-form video (TikTok). The role will work with multiple social media brands owners, bridging the gap with platform strategies and expertise, to shape the brands content and audience engagement directions.

**Responsibilities**
- To set the direction and drive growth of Mediacorp's social medial brands to engage young audiences across digital platforms.
- Maintain, develop and optimise social media platforms audience engagement strategies.
- Conduct analysis using internal and external data (e.g. audience engagement, market and industry), define key performance indicators to derive insights that will drive business decisions.
- Develop deep understanding of TikTok platform, analysing content and industry trends and communicate insights in a comprehensible way to brand owners.
- Conceptualise, build, manage and maintain dashboards that the team can use to extract data and insights for channel management.
- Staying on top of the latest social media trends, identify opportunities to improve and youth audience engagement. Proactively identify and make recommendations on content and social channel engagement.
- Work effectively with cross-functional teams, driving results through extracting actionable insights for all content stakeholders and assist in managing the social platform relationships.

**QUALIFICATIONS**
- Diploma / Degree in Mass Communication, Digital Marketing or any related discipline.
- At least 8 years of working experience.
- At least 2 to 3 years working experience in social media platform management.
- Experience of best practices for social media platforms.
- Experience analysing and deriving meaning from unstructured datasets.
- Experience in Data Visualisation tools, such as Power BI is a plus.
- Demonstrated problem solving experience with experience driving and delivering action based on data-driven insights and recommendations from data analyses.
- Experience in short form content development is a plus.
- Good written and verbal communication skills.
- Able to work in a dynamic, fast-paced environment and under pressure.
- Strong organisational and multitasking abilities.
- A strong understanding of what drives digital content on social media and how it should be presented.
- A broad and deep knowledge of digital content and social media trends.
- Manage projects independently and work collaboratively.
- Driving Execution.

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