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Brand Strategy Executive

2 weeks ago

Singapore Vista Musical Instruments Full time

**Company Overview**

Headquartered in Singapore, Caldecott Music Group is a global music industry investor, innovator, and operator spanning multiple sectors, including digital (BandLab Technologies), media (NME Networks), and manufacturing and retail (Vista Musical Instruments). By integrating the physical, digital, and social supply chain around music, CMG brings together brands and people who are passionate about music, allowing them to deliver authentic content, products, and experiences for all music lovers.

**Overview**

**Key Responsibilities**
- Conduct comprehensive brand research, market analysis, and consumer behaviour studies to inform strategic decisions and brand positioning.
- Collaborate cross-functionally with marketing, design, and product teams to develop insights and execute brand strategies aligned with business objectives.
- Manage multiple projects simultaneously, overseeing timelines, budgets, and resources effectively.
- Establish and maintain streamlined processes to optimise efficiency and maintain brand integrity across various touchpoints.

**Requirements**:

- Bachelor’s degree in Marketing, Business Administration, Communications, or related field. A Master’s degree is a plus.
- Experience in brand strategy, marketing, or a related role, preferably in a global or regional capacity.
- Proven track record in conducting brand research, developing impactful brand strategies, and guiding successful brand initiatives.
- Strong project management skills with the ability to multitask and prioritise in a fast-paced environment.
- Exceptional communication, interpersonal, and presentation skills.
- Passion for music is a must.

**Benefits**
- Flexible Work Arrangement
- Competitive Remuneration
- Healthcare, Dental & Insurance Programme
- Various Leave Benefits eg. birthday, volunteer, family care, childcare
- Long Service Awards
- Employee Referral Programme
- Gym Membership Discount
- Attractive Staff Discount at our academy, purchase of musical instruments and lifestyle products