Brand Strategy Leader

4 hours ago

Singapore beBeeMarketing Full time $800,000 - $1,400,000
Job Title: Brand Strategy Leader

We are seeking a highly skilled and innovative Brand Strategy Leader to join our team. This key position will play a vital role in developing and implementing strategic marketing plans that drive business growth, enhance brand visibility, and foster customer engagement.

  • The successful candidate will be responsible for creating and executing comprehensive marketing strategies that align with the company's overall business objectives.
  • They will also oversee the assessment and refinement of branding efforts to maintain market leadership and strengthen customer connections across various media platforms.
  • This individual will lead the launch of targeted branding initiatives and special projects, measuring their effectiveness and impact on the business.
  • Additionally, they will set performance metrics, monitor marketing outcomes, and provide regular reports to optimize ROI and improve campaign results.
  • Key responsibilities include managing the creation of corporate communication materials, including advertisements, press releases, and promotional content.
  • They will develop community outreach programs and maintain partnerships with external stakeholders, media, and agencies to support brand initiatives.
  • Furthermore, they will collaborate with internal teams to create a cost-effective marketing calendar and report on marketing performance for management insights.

Requirements:

  • A minimum Diploma in Marketing or a related field of study is required.
  • The ideal candidate should have a minimum of 3-5 years of relevant experience, preferably within the food and beverage industry.

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