
Brand Strategy Executive
1 day ago
This senior leadership position is responsible for driving the country brand strategy, aligning with international positioning and local priorities to fuel growth and enhance consumer relationships.
- Develop 3-year marketing plans, prioritizing new product launches, portfolio renewal, and core catalogue animation.
- Cultivate consumer and market insights, sharing findings to inform product development and ensure consistency across the region.
- Lead international launches, adapting strategies for local markets to create engaging consumer experiences.
- Mobilize cross-functional teams and partners to drive business strategy.
- Foster clear communication and messaging for top management and team stakeholders.
- Build and manage high-performing teams, driving marketing expertise and know-how.
- Ensure brand heritage and identity are preserved through strategic actions.
Main Responsibilities:
- Promote retail strategies in APAC, focusing on services and advice.
- Influence B-to-B strategy in collaboration with retail and education teams.
About this Role:
This role demands a forward-thinking leader who can harness their expertise to drive results-oriented marketing strategies. If you're passionate about shaping brand identities and developing innovative solutions, we encourage you to apply.
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