Manager , Social Media & Content Marketing

2 days ago

Singapore ARTS HOUSE LTD. Full time

We are seeking a talented Social Media and Content Writer Specialist to join the Marketing & Communications team.

**Duties & Responsibilities:
Research & Ideation
- Develop good knowledge of organisation / festival / programme brand knowledge, positioning and tone of voice.
- Stay updated with industry trends and best practices in content writing and digital marketing to enhance the editorial calendar.

Content Creation and Editing
- Identify, curate and develop content from festivals and programme assets.
- Creating an editorial calendar for timely and strategic content ideas throughout the year.
- Conduct interviews, attend rehearsals, etc., for content generation.
- Craft stories that resonate with various target audiences and encourage engagement.
- Distil complex concepts into easily understood content.
- Create and schedule posts for multiple social media channels.
- Edit and proofread content for accuracy, clarity, consistency, and adherence to the festival / programme brand style and tone of voice.

Monitoring and Management
- Manage content distribution to online channels and social media platforms to increase web traffic.
- Keep up to date with industry best practices and monitor content activities of other arts centres and festivals websites.
- Monitor and analyse online statistics, including social ad web traffic, user demographics, and content performance, to inform content strategy.
- Manage and complete multiple content writing projects on time.

Collaboration & Strategy
- Collaborate with the Marketing & Communications and Programming & Producing teams to develop content strategies supporting marketing initiatives, ensuring alignment and consistency in messaging, branding, and style across social media and digital platforms.
- Develop content distribution and promotion efforts to increase brand visibility and drive traffic across social media and digital platforms.
- Strategize content creation and distribution for respective social media platforms based on target audience.

**Requirements:
**_Education _**
- Degree in English, Marketing, Communication, Journalism or a related field

**_Experience _**
- Minimum 5 years of experience in arts/events related industry such as events marketing, arts marketing, digital marketing and social media
- General knowledge of the arts is important
- Proven experience as a Content Writer, Copywriter, Social Media Manager/ Specialist or similar role
- Strong writing and editing skills to produce high-quality content
- Familiarity with various writing styles and media types
- Proficiency in content management systems (CMS) and other digital tools

**_Skills _**
- Excellent research skills and the ability to gather, analyse and present information effectively
- Highly articulate and versatile writer with excellent editorial skills; solid command of English with the ability to create compelling headlines that capture attention
- Good knowledge of respective social media platforms, their uses and functions and target audience
- Excellent project management skills
- Strong communication and collaboration skills

**_Characteristics _**
- Ability to thrive in a fast-paced, high-energy work environment
- Strong multi-tasking skills and ability to meet tight deadlines

**Do note that this is a 2-year contract role.

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