
Manager, Content Marketing
2 weeks ago
[What the role is]
About EDB
About the Social Media team
Part of the Brand, Marketing and Communications division, the social media team looks at amplifying EDB’s and Singapore’s voice on a range of platforms to generate brand visibility and marketing leads. As a member of the team, you will craft and implement ideas for sharing impactful content on our channels to drive audience growth and community engagement in Singapore and globally.
[What you will be working on]- Developing and executing channel-specific strategies for LinkedIn, Facebook, YouTube and Instagram that ensure an authentic voice for EDB- Creating informative content and running social media campaigns to build an engaged community and nurture brand ambassadors- Ensuring that daily operations run smoothly, including managing the social editorial calendar, crafting captions/social media assets and community management- Optimising the performance of EDB social media channels, including those used in overseas marketing, such as WeChat, and using data to enhance the effectiveness of our campaigns- Stakeholder and agency management
[What we are looking for]- At least two years of marketing experience in preferably B2B environments, with an understanding of integrated campaign planning across channels- Strong interest in the social media landscape and enjoy exploring new channels- Love crafting compelling social copy and captivating visuals to engage different audiences. Content creation and creative design capabilities are a definite plus.- Familiar with social-centric tools and strategies, and possess strong experience in running campaigns across different platforms- Comfortable with harnessing digital and social metrics to drive performance, and fostering partnerships with varied stakeholders to achieve success- Committed to excellence in project execution and adept at managing priorities and timelines- Singaporean
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