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Content and Marketing Manager

3 weeks ago

Singapore SAMSUNG SDS ASIA PACIFIC PTE. LTD. Full time

**Job Descriptions**
- Responsible for creating, editing, optimising and localising high-quality and engaging marketing content for Southeast Asia to drive business success with it.
- Represent the Southeast Asia region to discuss with the global marketing team to establish short-mid and long-term marketing strategies for the region's needs.

**Roles & Responsibilities**
- Content management
- Develop and implement the content strategy to drive more interest from the targeted audience keeping best search engineer optimisation (SEO) practices in mind.
- Review global content issued from headquarter and work with the appointed agency on effective content localisation.
- Work with headquarter and agency to improve the effective content development process for the region from a focused understanding of keyword and competitive research, audience analysis, external and internal linking and on-page optimisation.
- Marketing management
- Initiate and lead regional-specific marketing campaigns supporting Southeast Asia's go-to-market strategy.
- Measure, monitor, report, and improve the effectiveness of marketing activities.
- Create useful marketing material.
- Plan, prepare and organise inspiring, engaging online/offline events to promote company image and brand experience in the freight forwarding industry.
- Proactively and independently work on creating additional value to promote company services and digital platforms to more customers.

**Job Requirements**
- Bachelor’s degree (or equivalent) in marketing, business, journalism or communications-related field. At least 3-5 years of experience in content management and digital marketing. Experience in the Freight Forwarding / Logistics industry will be a plus.
- Excellent writing skills with a proven published content record.
- Excellent communication skills.
- Solid understanding of keyword research and how SEO works, and knowledge of using marketing analytical and SEO tools.
- Strong project management and research skills, metrics-driven marketing mind with an eye for creativity

**Work Location**

30 Pasir Panjang Road, #07-32, Mapletree Business City, Singapore 117440

**Working Hours**

8:30 AM - 5:30 PM, Monday-Friday