Senior Specialist, Product Marketing Home Appliances

2 weeks ago


Pasir Panjang, Singapore Samsung Electronics Full time

Position Summary

The Senior Specialist, Product Marketing Home Appliances (HA) category will undertake the responsibility to accelerate the development of this business to capitalize on the booming infrastructure build-up in our region.


70% of this role's responsibility will be on Business Analysis, quantitative in nature.

30% is Product Marketing scope with the opportunity to convert into full PM role in near future.

Role and Responsibilities

In this role, he/she will play an important role with the regional HA team and local subsidiaries on:

Product Marketing
- Translate the voice of customers, market research and other relevant market information into go-to-market strategies and plans that will provide differentiation for a relatively new entrant.
- Determine and champion support for the roadmap, resources, and infrastructure to enable our healthy and profitable growth for the next 3-5 years.
- Improve our win-rate amongst subsidiaries by optimizing our positioning, portfolio/services, and business models in the marketplace for HA business.
- Ensure potential risks to sales achievement are mitigated.
- Establish relationships with decision makers across countries to navigate the possibly complex and long sales cycles.
- Plan and deliver relevant programs that will heighten the appeal of our products/services to key stakeholders.
- Perform competitive analysis of current offerings, using internal and external secondary, as well as hands-on primary research.
- Work with GBM to deliver a portfolio of products and solutions that provide competitive edge.
- Complete ROI calculations and revenue forecasts for future products, monitor performance and make adjustments to product plans based on results.
- Provide the necessary training with support from HQ to sustain the caliber of team members, as well as, strengthen the capabilities of our partners.


HA Business Analysis
- Perform Data Analysis & monitor Business performance using internal systems sources. (GSCM, PAT, Financial files)
- Monitor & track Market Share performance.
- Use of GFK data source to measure & track MS performance of HA, WM and its segments
- Perform detailed analysis of MS gaps and work with subs for corrective actions.
- Analyze and track PSI status of subsidiaries, highlight gaps and potential operational pitfalls.

Skills and Qualifications
- A business degree graduate with at least 3 years of related experience in HA industry
- Strong Product Planning / Management / Marketing capability in a fast paced electronics industry
- Creative, resourceful & strategic minded
- Independent, self-motivated & possess strong interpersonal skills
- Willingness to travel (overseas business trips) about 30% per year


Functional Competencies:

- Well versed in Microsoft Office ( Excel, Powerpoint, Word)
- Comfortable with both qualitative and quantitative analysis.

Li-Midsenior

Li-SEAO



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