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Manager, Product Marketing
3 weeks ago
Position Summary
This role is responsible for planning and implementation of action plans for Refrigerator business to ensure achievement of business goals.
Role and Responsibilities
- Establish overall business strategy for Refrigerator product category
- Positive contribution towards the achievement of key business KPIs: Market share for key segments (Refrigerator), sales revenue and profit target
- Handle product roadmaps and lifecycle, pricing and island-wide promotion
- Manage 3 month sales / P&L forecasting, expenses plan and promoter incentives
- Responsible for ensuring detailed P&L management for all promotion requests
- Allocation of marketing expenses, sales allowance to cross functional teams according to business needs
- Analyze competitive landscape and conducting regular competitor product benchmarking to increase market leadership
- Planning with various functional teams (Sales / Marcom / Retail) to ensure on-time and smooth execution of campaigns
- Collaborating with online team to build campaigns to achieve online sales target
- Work closely with Key Account Managers on customized promotion and demand planning for individual retailers
- Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory
- Product launch planning and execution (trade and media partners)
- Confidently deliver product presentations to media and trade partners
- Application of product certification (Energy labelling, Short Range Device, Safety Mark)
- Contact point in the department for any service related matters involving Refrigerator and providing appropriate advice
- Any other Ad Hoc duties and reporting
Skills and Qualifications
- Minimum Bachelor's degree, preferably in Business Management / Marketing
- Has 5 to 10 years of experience in marketing/product management/business
- Experience in sales role is not mandatory, but will be good to have
- Commercial savviness and acumen
- Good business planning, project management and execution skills
- Good communication, presentation and interpersonal skills
Functional Competencies:
- Has experience handling P&L and is sensitive with numbers
- Strategic & analytical
- Possesses critical thinking skills
- Strong business acumen
- Ability to perform tasks from planning to execution
- Able to multi-task
- Proficient in Excel & Powerpoint
- Strong communicator and has good presentation skills
- Optimistic, innovative and driven individual who is not afraid of challenging beyond norms
- A team player and able to collaborate effectively across functions
- Motivated self-starter who is able to work with mínimal supervision
- Confident and able to make decisions
- Good at problem-solving
Li-Midsenior
Li-SEAO
