Commercial Sales and Education Manager, The Ordinary

**The Estée Lauder Companies Inc.**is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M-A-C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

We are recruiting a **Commercial Sales & Education Manager**for The Ordinary. This role will be based in Singapore and will work closely with the Senior Commercial Director of DECIEM APAC as well as the Commercial Director of the Singapore Affiliate for the achievement of The Ordinary retail sales and operational efficiencies across all doors and counters while increasing brand awareness through localized content creation and delivery. The successful incumbent will also be responsible for the recruitment, development and in-store coaching support to the retail consultants and counter managers in order to support Retail Sales, product knowledge, client recruitment and retention, and counter operational procedures on an ongoing basis.

**What You Will Achieve**:
1. Commercial Sales Management:
a) In-Store Coaching
- Coach each door to ensure that the highest customer service standards are maintained at the point-of-sale
- Coach each Consultant team on service, selling behaviours, and connecting with clients
- Lead by example via counter coaching - work alongside each Consultant team to provide on-going Education (service and selling skills/product knowledge) and reinforcement of Key Performance Indicators (KPI’s)
- Review on a monthly basis each Counter/Store manager’s KPI’s - which may include Hourly Productivity, client growth YOY, MOB, and Booked Appointments (or variations by brand)
- Enhance performance and address concerns via in-store coaching
- Where required, drive the recruitment and performance development process, with the support of HR for all employees, in line with Company recruitment techniques and philosophies
- Provide support, advice and direction to Counter / Store Managers and Consultant teams in all matters pertaining to their roles and activities in-store
- Counter Manager development / Leadership Programs, inducting new managers & retail staff in-store with regards to sales and service skills
- Ensuring team members are aware of upcoming activities, marketing support and sales support
- Instructions and directions on action plan, supervision and staffing issues
- Receiving and communicating feedback from team with regards to promotional mechanics, store activities, competitors’ activities
- Assist in set up of promotional sites and new counters, conduct quarterly team assessments in conjunction with the Counter / Store Managers
- Recommend and implement course of action - training needs, succession planning etc.
- Supporting Counter / Store Manager during key trading and promotional activities
- Lead the orientation of Counter / Store Manager / New Consultants in-store
- Participate in the driving of digital learning (where available) for all Consultants and Beauty Advisors, to develop retail capabilities, register new and update existing ‘eLearning’ users, maximize participation and reinforce key learnings.
- Ensure Consultant / Beauty Advisors gain thorough understanding and knowledge of Brand principles, including the importance of Signature Services / Purpose and excellence in customer service and sales achievement Lead by example, whilst on counter, at all times
- Ensure all Consultants / Beauty Advisors attend education seminars as required and according to curriculum guidelines Liaise with Retail partners to negotiate attendance as required

b) Sales Management
- Support Head of Commercial in planning and execution of marketing and visual merchandising activities
- Collaborate with Counter/Store Manager to develop weekly and monthly targets (both quantitative and qualitative) and action plans
- Drive Retail Sales, Service and Marketing activities in line with Brand Strategy implementation
- Develop and maintain Retailer Relationships in order to secure appropriate labour planning and operational efficiencies to achieve specific goals and strategies
- Manage and deliver demonstration costs to targets Where necessary ensure rosters meet business needs and productivity measures
- Prepare and update for review and discussion - achievement of sales targets, key business issues, opportunities, education plans, etc when required
- Maintain an ongoing awareness of the performance of the Brand in each door versus competition Plan and implement improvement and recommendations for a course of action
- Ensure that