Senior Parent Liaison Manager

COMPANY DESCRIPTION

Headquartered in Singapore, The EtonHouse International Education Group has 120 schools across 11 countries. We run pre-schools as well as K-12 international schools. Together, these schools provide internationally recognized programmes and high-quality education to over 20,000 students globally. The group also runs enrichment programmes and cutting-edge ed-tech programmes to scale the provision of high-quality education in pre-schools.

Over the last 27 years, EtonHouse has been at the forefront of international education in the Asia Pacific region and has won numerous awards. In 2019, our founder, Mrs. Ng Gim Choo won the EY Entrepreneur Of The Year Award in the Education category. In addition, EtonHouse was recently selected to be in the inaugural cohort of the Scale-Up SG programme, which is an Enterprise Singapore programme selecting high-growth potential local companies which can be groomed into future global champions.

With children at the heart of what we do and the vision to make good quality education accessible to every child in Singapore, EtonHouse launched the EtonHouse Community Fund (ECF) in 2015. As an independent IPC charity, ECF continuously runs initiatives to make a difference in the lives of vulnerable children.

**EtonHouse Vision**

Shaping the future through education

**EtonHouse Mission**

Developing confident and capable global citizens

**Be a part of the EtonHouse family**

We welcome passionate and dedicated professionals who share our belief in the power of education. Together, we can make a meaningful difference to children and society through education.

DESIGNATION : Senior Parent Liaison Manager

RESPONSIBILITIES

**Position**:Senior Parent Liaison Manager**

***Reporting To**:Principal and Group Chief Marketing Officer**

***Direct Reports**:Parent Liaison Team**

**Job Descriptions**
- Enquiry Management_
- Ensure the PLO team records all appropriate information where appropriate into the CRM system. If this can’t be completed at first point of content, then should be captured after parents visiting the school. This information consists of: contact mode, how they heard about us, family information, year of interest etc.
- Ensure the PLO team track and note all comments within the CRM in a timely manner and update their status.
- Ensure the PLO team follow-up with all post tour parents by calling them 3 days post tour to check their status, or any other questions.
- Ensure the PLO team arrange any follow-up meetings i.e. principals, trial, assessments within 1 week post tour.
- Review the status of all enquiries from the CRM reporting (pre/post tour) ensure that the PLE’s are following up with their prospect parents.
- Compile sales script/key bullets/stories for PLO team to improve the school tour.
- Ensure that you receive all class newsletters to keep the PLO abreast of what’s happening in the school to aid the school tour, especially upper primary & secondary.
- Review and shadow the PLE’s around school tours to ensure they are promoting the school in the right light i.e. curriculum, stories, facts etc.
- Open House/Weekly School Tours_
- Managing the prospect leads to ensure all parents are recorded and confirmations are sent.
- Ensure the PLO team confirm attendance 2-3 days before the Open House
- Allocate school tour groups for each school coordinator
- Brief school coordinators as to the set-up for the open house
- Ensure the school is clean/set-up ready for open house.
- Work with the kitchen to ensure food etc. is provided and setup
- Marketing_
- Submit to photos & videos from all school events (internal & external) and relevant class based projects i.e. toy fair, science week, book week etc.
- Support in liaising with the academic team in getting marketing articles
- Ensure all principal newsletters are submitted to IT to load on the website
- Ensure the Zopim chat is always manned during the school hours Mon-Fri 8am-5pm

QUALIFICATIONS

**Who are we looking for**:

- Bachelor degree from a recognised University with at least 5 to 6 years of related work experience in a sales management / business development role in the education services or a service-oriented industry.
- Sales management experience is desirable
- Experience working in an international school environment would be an added advantage.
- Possess a collaborative attitude and work well in a team oriented work environment
- Excellent written and verbal communication skills
- Result oriented and a hands-on marketer