Manager/ Senior Manager, Healthy Lifestyle

5 days ago

Singapore HPB Health Promotion Board Full time

The Marketing Healthy Lifestyle (MHL) Department spearheads the strategic planning, development and implementation of marketing and media strategies of the Health Promotion Board’s (HPB) flagship campaigns in priority areas of healthy eating and physical activity - in line with the Board’s vision of building a nation of healthy people.

**Responsibilities**
- Creating innovative, credible and insights-driven communications to influence and sustain adoption of good health behaviours;
- Developing and implementing effective above-the-line, below-the-line and digital marketing and media strategies as part of integrated marketing campaigns;
- Planning and implementing go-to-market strategies including eco-systemic marketing, tactical promotions and market activations leading to the achievement of KPIs;
- Monitoring and evaluating campaign performance based on agreed metrics, refining campaign messages, mechanics and execution to ensure that targets are met;
- Delivering timely and effective responses to public queries/feedback based on HPB's social media guidelines using a Customer Experience Management platform;
- Managing stakeholders to drive alignment and collaboration;
- Partnering appointed creative, media agencies, media owners and other vendors for effective results and performance; and
- Managing budgets, procurement, invoicing, forecasting, accruals and project timelines to ensure timely delivery and achieve value for money for campaign deliverables.

**Requirements**:

- Relevant qualification in Marketing or Communications;
- Minimum 5 years of experience in managing and executing integrated communications, marketing, branding, and event management in a B2C environment;
- Excellent grasp of social media and digital analytics;
- Proven track record in content, database and performance marketing, including marketing automation;
- Hands-on experience in ensuring seamless and effective UX/UI for website design and mobile app development;
- Ability to analyse complex data to distil insights and make strategic recommendations;
- Strong project management and budget planning skills;
- Good communications and interpersonal skills;
- Ability to work well in a team, multi-task and succeed in a fast-paced matrix environment.

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