Product Director, Viral User Acquisition

11 hours ago

Singapore OKX Full time

**_OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa._**

**Who We Are**:

- At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
- OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

**About the Opportunity**:

- We're looking for a performance-driven and globally minded **Head of User Acquisition** to lead the company's user growth strategy across crypto and fintech products. You'll be responsible for building and optimizing scalable acquisition engines across paid and organic channels to drive sustainable user growth and ROI.

**What You'll Be Doing**:
- Develop and execute user acquisition strategies across global markets and multiple channels (e.g., paid media, SEO, affiliates, influencers, ASO)- Own and optimize key KPIs: CAC, LTV, payback period, ROI, conversion rates- Build a high-performing acquisition team, and establish an experimentation culture with rapid iteration- Collaborate closely with product, data, local market and brand teams to drive growth loop efficiency- Explore crypto-native acquisition levers (airdrop, token incentives, referral programs, ambassador strategies)- Build robust attribution models and reporting frameworks for better decision-making- Stay on top of market and competitor trends to identify new opportunities

**What We Look For In You**:
- 6+ years of user acquisition or growth marketing experience, with 3+ years in leadership roles- Hands-on experience managing global paid channels and large user acquisition budgets- Strong understanding of CAC, LTV, funnel analysis, and experimentation methodology- Experience in crypto, fintech, or financial apps is strongly preferred- Strong analytical mindset and proficiency with attribution/analytics tools (e.g., GA, Adjust, AppsFlyer)- Fluent in English; multi-market/global background is a plus

**Nice to Haves**:
- Experience with Web3-native growth channels (on-chain referral, token-based incentives, community-driven campaigns)- Background in early-stage hyper-growth companies

**Perks & Benefits**:

- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process

LI-ONSITE
- #LI-WWW

  • Product Director, Viral User Acquisition

    2 weeks ago

    Singapore OKX Full time

    OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to...

  • Product Director, Viral User Acquisition

    4 days ago

    Singapore OKX Full time

    OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to...

  • User Acquisition Manager

    2 weeks ago

    Singapore EWP PTE. LTD. Full time

    **Responsibilities**: - Plan and manage User Acquisition campaigns for multiple games and/ or apps - Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps - Work closely with our Product and Creative teams to coordinate efforts and share feedback - Oversee the execution of digital marketing...

  • User Acquisition Manager

    3 days ago

    Singapore MASTERS CAREER CONSULTANCY PTE. LTD. Full time

    **Responsibilities**: - Coordinate and execute User Acquisition campaigns for multiple games and/or apps - Evaluate campaign effectiveness, pinpoint key metrics, and enhance Return on Ad Spend (ROAS) - Collaborate with Product and Creative teams to synchronize efforts and provide feedback - Supervise digital marketing strategies, including App Store...

  • User Acquisition Manager

    1 week ago

    Singapore ADSTIFY SEARCH PTE. LTD. Full time

    Our client is a Singapore-based professional gaming and esports talent management company. They are currently looking to expand their team and move to the step in esports; **User Acquisition Manager** **Responsibilities**: - To identify potential new users, pitch services and to follow up on new talent/user opportunities - To support KOLs and new users on...

  • User Acquisition Manager

    1 week ago

    Singapore Adstify Search Pte Ltd Full time

    Our client is a Singapore-based professional gaming and esports talent management company. They are currently looking to expand their team and move to the step in esports; **User Acquisition Manager** **Responsibilities**: - To identify potential new users, pitch services and to follow up on new talent/user opportunities - To support KOLs and new users...

  • User Acquisition Lead

    4 days ago

    Singapore TechBiz Global GmbH Full time

    At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a **User Acquisition Lead**to join one of our **clients**' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you. **Key Responsibilities** **Campaign Ownership and...

  • User Acquisition Manager

    7 days ago

    Singapore Goodnotes Full time

    At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we're merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new...

  • User Acquisition Executive

    2 weeks ago

    Singapore Good Job Creations Pte Ltd Full time

    [Digital Marketing Campaign Management & Optimization] - Execute manage performance marketing campaigns on a daily basis, across various digital media channels, mainly focus in social media (Facebook, Instagram), Google Ads and ad-tech networks. - Optimize digital marketing campaign performance and paid marketing budget to drive user acquisition, engagement...

  • User Acquisition Executive

    2 weeks ago

    Singapore Good Job Creations Pte Ltd Full time

    [Digital Marketing Campaign Management & Optimization] - Execute manage performance marketing campaigns on a daily basis, across various digital media channels, mainly focus in social media (Facebook, Instagram), Google Ads and ad-tech networks. - Optimize digital marketing campaign performance and paid marketing budget to drive user acquisition, engagement...