Product Director, Viral User Acquisition

2 weeks ago

Singapore OKX Full time
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. About the Opportunity: We're looking for a performance-driven and globally minded Head of User Acquisition to lead the company's user growth strategy across crypto and fintech products. You'll be responsible for building and optimizing scalable acquisition engines across paid and organic channels to drive sustainable user growth and ROI. The ideal candidate has a proven track record in managing large-scale acquisition programs and is comfortable working in fast-paced, data-driven environments — especially in Web3 or fintech.What You'll Be Doing
  • Develop and execute user acquisition strategies across global markets and multiple channels (e.g., paid media, SEO, affiliates, influencers, ASO) Own and optimize key KPIs: CAC, LTV, payback period, ROI, conversion rates Build a high-performing acquisition team, and establish an experimentation culture with rapid iteration Collaborate closely with product, data, local market and brand teams to drive growth loop efficiency Explore crypto-native acquisition levers (airdrop, token incentives, referral programs, ambassador strategies) Build robust attribution models and reporting frameworks for better decision-making Stay on top of market and competitor trends to identify new opportunities
What We Look For In You:
  • 6+ years of user acquisition or growth marketing experience, with 3+ years in leadership roles Hands-on experience managing global paid channels and large user acquisition budgets Strong understanding of CAC, LTV, funnel analysis, and experimentation methodology Experience in crypto, fintech, or financial apps is strongly preferred Strong analytical mindset and proficiency with attribution/analytics tools (e.g., GA, Adjust, AppsFlyer) Fluent in English; multi-market/global background is a plus
Nice to Haves
  • Experience with Web3-native growth channels (on-chain referral, token-based incentives, community-driven campaigns) Background in early-stage hyper-growth companies
Perks & Benefits
  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process

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