User Acquisition Manager

1 week ago


Singapore EWP PTE. LTD. Full time

**Responsibilities**:

- Plan and manage User Acquisition campaigns for multiple games and/ or apps
- Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps
- Work closely with our Product and Creative teams to coordinate efforts and share feedback
- Oversee the execution of digital marketing strategies, including App Store Optimization (ASO), User Acquisition campaigns, and in-app promotional activities, ensuring alignment with company objectives
- Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation

**Requirements**:

- Bachelor’s degree and above in Marketing or related majors
- Familiar with the common user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
- Experiencing running ROAS campaigns on mobile games and/or apps
- You’re a hacker: you’ve already tried innovative organic/ viral tactics



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