User Acquisition Executive

2 weeks ago

Singapore Good Job Creations Pte Ltd Full time

[Digital Marketing Campaign Management & Optimization]
- Execute manage performance marketing campaigns on a daily basis, across various digital media channels, mainly focus in social media (Facebook, Instagram), Google Ads and ad-tech networks.
- Optimize digital marketing campaign performance and paid marketing budget to drive user acquisition, engagement and revenue for online games.
- Assist in digital media partner evaluation, to improve user acquisition strategy and ensure marketing budget efficiency.
- Collaborate with internal creative team to generate compelling creatives that are based on campaign performance and audience insights.
- Support on new initiatives and A/B testing to improve efficiency in user acquisition and maximize ROI.
- Collaborate with product team to define, measure and improve key business metrics.

[Marketing Data Management]
- Gather campaign performance data from different internal and external sources, present it in a consistent, transparent and easily-understanding way to enable data-driven decision making.
- Interface with various departments within the company to improve data quality and comparability.

[Campaign Reporting[]
- Provide full transparency into campaigns on a constant and pro-active basis.
- Research and present information by collecting, analysing, and summarising data and trends. Keep yourself and the company ahead of the curve on new technologies and methodologies.
- Any other ad-hoc duties assigned
**Requirements**:

- Minimum of 2 years’ experience in digital marketing in a similar role (paid social ads, Google ads, marketing campaign planning and execution).
- Have a passion for games.
- Strong understanding of online advertising metrics (CPI, CPA, CTR, CVR, CPC, ROAS, ROI, LTV).
- Knowledge of performance marketing in online gaming industry or mobile app marketing will be a big plus but not necessary.
- Strong data analytics skills, a good sense of numbers, a detail-oriented mindset.
- Media agency experience is welcome.
- Able to work independently as well as part of a team. Ability to work in a fast-paced environment with time management skills and multi-tasking skills.

Lim Shen Chee (Reg No. R1660557)
EA License No. 07C5771

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