Senior User Acquisition Specialist

Tala is on a mission to unleash the economic power of the Global Majority - the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, Tala is serving millions of customers across three continents. Tala has been recognized on various prestigious lists including the Fortune Impact 20, CNBC's Disruptor 50 for five consecutive years, CNBC's World's Top Fintech Company, Forbes Fintech 50 for eight years running, and Chief's The New Era of Leadership Award. As Tala expands its product offerings, presence in different countries, and ventures into crypto, the company is seeking individuals with an entrepreneurial spirit who are passionate about their mission.By developing a unique platform that facilitates lending and other financial services globally, Tala empowers people in emerging markets to establish and grow small businesses, manage their daily needs, and pursue financial aspirations with confidence. Presently, over nine million individuals in Kenya, the Philippines, Mexico, and India have utilized Tala's products. Embracing a global team approach, Tala operates with a remote-first strategy and maintains offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.Most Talazens are drawn to Tala because of their shared commitment to the mission. If you are inspired by the potential impact you can have at Tala, the company would love to hear from youTala is currently looking for a data-driven Senior User Acquisition Specialist to drive the expansion of their user base through paid, organic, and analytical strategies. This role necessitates a deep understanding of various acquisition channels, a keen interest in data analysis, and a track record of delivering tangible outcomes.**What You'll Do:**- **Data Analytics:** Translate intricate data into actionable insights, automate reporting processes, and construct dashboards to monitor crucial performance metrics such as CPA, ROAS, and LTV.- **Market Intelligence:** Analyze market trends, competitor tactics, and customer feedback to pinpoint acquisition prospects across diverse channels like Facebook Ads, Google Ads, and organic search.- **Paid User Acquisition:** Fine-tune paid advertising campaigns to achieve specific ROAS objectives, oversee ad creatives" briefs and rotation, monitor KPIs, and collaborate with creative teams and agencies to propel user growth.- **Organic User Acquisition:** Enhance organic visibility through App Store optimizations and other relevant initiatives.- **Global Working Culture:** This role will cater to multiple time zones and countries, necessitating an interest in global customer insights.**What You'll Need:**- Strong analytical and problem-solving capabilities.- Proficiency in SQL and data visualization tools (e.g. Looker).- Familiarity with marketing analytics tools and Mobile Measurement Partners (MMPs) like Google Analytics and Adjust is highly advantageous.- Previous experience in managing paid marketing campaigns or crafting analytics solutions for marketing teams is highly beneficial.- Fluency in Hindi and English, coupled with outstanding communication and collaboration skills.**Preferred Skills & Experience:**- 3+ years of experience in data analytics and A/B testing.- 3+ years of experience in user acquisition or digital marketing.,
Job Tags
sql, data visualization, data analytics
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Marketing Effectiveness, Strategic Insights, Reporting, Dashboards, Business Process Analysis, SQL, Advanced Excel, Statistical Analysis, Data Visualization, Team Collaboration,Customer Behavior Analysis, Predictive Methods, Digital Marketing Performance Analysis, Optimization Recommendations, Data Sets Analysis, Industry Trends Analysis, Business Performance Tracking, DataDriven Insights Communication, Automated Process Modeling, Pharma Data Understanding, Field Activity Analysis, Market Dynamics Analysis, Industry Insights Development
Marketing Analytics, SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Data Analysis, Market Research, Web Analytics, Excel, Tableau, Power BI, SQL, Python, R Programming,CRM Systems
Digital Marketing, Communication, Interpersonal Skills, Adaptability,Agile Management, Training Development, Organizational Skills, TimeManagement
Marketing Effectiveness, Strategic Insights, Reporting, Dashboards, Business Process Analysis, SQL, Advanced Excel, Statistical Analysis, Data Visualization, Team Collaboration,Customer Behavior Analysis, Predictive Methods, Digital Marketing Performance Analysis, Optimization Recommendations, Data Sets Analysis, Industry Trends Analysis, Business Performance Tracking, DataDriven Insights Communication, Automated Process Modeling, Pharma Data Understanding, Field Activity Analysis, Market Dynamics Analysis, Industry Insights Development
Marketing Analytics, SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Data Analysis, Market Research, Web Analytics, Excel, Tableau, Power BI, SQL, Python, R Programming,CRM Systems
Digital Marketing, Communication, Interpersonal Skills, Adaptability,Agile Management, Training Development, Organizational Skills, TimeManagement
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