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Channel Partnerships Lead
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**Responsibilities
TikTok is seeking an experienced leader from the domain of Media Sales and Agency with demonstrated success in managing large agency portfolios across both regional and national levels. The Channel Partnership Lead will manage TikTok's relationships in the countries of care (SG, MY and PH) with Independent Aagencies and will be responsible for scaling TikTok marketing solutions through this important channel.
They will manage and build a strategically focused / consultative team, supporting the selling of TikTok for Business solutions to Independent Agencies. They will lead a team in a business that is experiencing rapid and dramatic growth. We are looking for a self-starter who has a demonstrated sales record, experience in account management / client services role and is well-versed in the agency ecosystem.
- Write and execute on the Strategy to increase TikTok's share of revenue and partnership opportunities with Independent Agencies in Singapore, Malaysia and Philippines.
- Enhance TikTok's relationship with Agencies, with a focus on developing relationships at CXO level
- Work closely with team leads to define agency account plans to unlock investments and drive their business key performance metrics
- Lead and Partner XFN teams to structure and execute operational and strategic initiatives
- Develop annual and bimonthly business plans, synthesising market data, agency analysis and defining the overall business approach to TikTok’s success
- Deliver a plan to penetrate various agency organisations to drive alignment and influence executive and day-to-day contacts to execute against these plans
- Be adept at developing various marketing approaches such as performance, brand, retargeting, commerce to empower Agencies to leverage TikTok ad solutions, creative approaches, and ad tech infrastructure
- Collaborate with measurement partners to create learning agendas to help teams and agencies better measure impact of TikTok and better adopt TikTok measurement solutions
- Own Team forecasting and deliver accurate analysis to support team planning
- Create persuasive sales narratives to help Team leverage market trends, case studies to position TikTok positively
- Able to design and execute both scaled and focused Agency engagement tactics
- Exceed sales goals for yourself and your team
- Orchestrate plans with product teams and all cross-functional teams to guide organisational efforts towards stronger business outcomes that reflect market needs
- Home in on relevant trends and opportunities in order to craft business cases that support any new requests and/or changes that alter product vision/roadmap
**Qualifications
- BA/BS degree
- More than ten years of experience in ad sales marketing and development, or a sales-related media function, experience in managing key brands and performance advertisers with complex and scaling challenges, with a strong connection with independent agency ecosystem
- Deep experience in driving brand and performance outcomes through media strategy and strong conceptual understanding of the synergistic role of media platforms
- Demonstrated success leading and deploying the full mix of media and creative solutions will be an added advantage
- Strong ability to work with partners outside the organisation and proven record of influencing outcomes by creating win-win solutions and holding partners accountable to the agreed plans
- Strong people management experience with the ability to influence cross-functional teams
- Skilled storyteller with experience communicating the benefit of marketing opportunities to partners and brands - Established relationships with Leadership at agencies and key brands
- Demonstrated understanding of digital media platforms and ad metrics
- Self-starter, fast learner with a can-do spirit
