Regional Organic Growth Executive

**Location**: Singapore

**Department**: Marketing:SEO

**Make A Real Difference at PropertyGuru.**
**Real **Aspirations. **Real **People. **Real **impact.

At PropertyGuru Group, we believe that every person - no matter what their circumstance - should have a place to call home. That’s why we’ve been on a mission to transform how people find, finance, and own home across Southeast Asia over the last 13 years.

Voted by property seekers as “Asia’s Most Influential Brand for Online Property Search”, PropertyGuru enables real-world aspirations through digital transformation and constant innovation. Every day, the work that we do has a real and positive impact on thousands of lives.

PropertyGuru, Southeast Asia’s leading online property group, has embarked on a journey to fundamentally reshape how people in Southeast Asia finance their homes, launching PropertyGuru Finance in SG last year. The vision is to make home financing transparent and friction-free. As part of that vision, we aspire to become Singapore’s leading mortgage marketplace in the coming 3 years. We will pursue that aspiration through a buy-build strategy in which we will combine existing operations with targeted acquisitions, best-in-class partners, and in-house-built cutting-edge technology. We’re effectively driving a Fintech start-up within PropertyGuru Group.

As an employee, you’ll be empowered by our community work culture, where everyone has the autonomy, support, and resources to do the best work of their careers. As we evolve our journey to help people make confident property decisions, we stay true to our core values to guide the way we work and the decisions we make every step of the way: we own it and deliver it, we have fun and celebrate success, we respect and care for each other, we push beyond good, and we create what’s next.

As an Organic Growth Executive you will be responsible to grow the organic growth & market share for PropertyGuru Group websites with a primary focus on Singapore market. You will take care of SEO audits, on-page optimizations, traffic projections, technical SEO, page speed optimisation, link building, and blog performance to make sure that the organic target is achieved.

You should be analytical with good understanding of various SEO related metrics and concepts such as keyword competitiveness, keyword search volume, trends, keyword rankings, domain & page authority, linking domains & pages, and etc.
Soif you are a dreamer, have entrepreneurial spirit, live to solve problem and have fun in the process, love technology and product then PropertyGuru is the place for you.

**Responsibilities**:

- Enhance and improve our organic online presence, and traffic through various platforms like Google, Yahoo, Bing, YouTube & other social platforms.
- Review and audit our assets (main websites) to propose potential content and code optimization. Analyse competitor websites to find the gaps
- Leverage SEO tactics to identify key market trends and opportunities to create exposure and drive demand online.
- Manage / Perform keyword research to optimize existing content and discover new opportunities
- Support content teams through keyword research & opportunities. Work with brand & marketing teams to optimize the YouTube videos & other social posts for more organic visibility.
- Work with product and tech teams to implement schema mark-ups and product changes catering to organic growth.
- Effectively use SEO tools like Similarweb, SEO Moz, Ahrefs, SEMRush, Screamingfrog etc. to identify technical issues & opportunities.
- Identify influential websites including news sites, high profile blogs and forums for brand tie-ups/content exchanges/backlinks.
- Deploy all off-site SEO campaigns such as blogger outreach, forum engagement, broken link building, and work closely with external vendors to ensure timely deliverable of all off-site SEO campaigns.
- Gather insights and measure the effectiveness of on-site and off-site SEO activities.

**Requirements**:

- Bachelor’s degree in English, Journalism, Computer Science/ Information Technology, Marketing, Advertising/ Media or equivalent.
- 1- 2 years of experience in SEO and Content Marketing campaigns.
- Experience and knowledge in On Page Optimization, Off Page Link Building, Keyword Research, Content Strategy, Social Media Buzz, Working knowledge of HTML and CSS, and Technical Web Analysis.
- Expert knowledge of Google products such as Google Analytics, Search Console, and Keyword Planner.
- Ability to analyze results and visualize the outcome of SEO campaigns.
- Solid English written and verbal communication skill is a must.
- Quick thinker, detailed oriented, creative and great story teller.
- PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative an learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationalit