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CRM, Senior Executive

3 weeks ago

Singapore JOBALLY PTE. LTD. Full time

**CRM, Senior Executive (Fashion / Retail)
- Work closely with local digital team to drive various CRM campaigns across the region
- Champion experimentation and implement testing strategies to optimize campaigns and track results
- Generate CRM reports to track and analyze performance trends to draw insights and drive initiatives
- Understanding of current architecture of customer data and compile target list for local markets based on their needs or recommendations
- Ensure marketing assets / copy writing / target list are aligned with the local markets’ CRM strategies.
- Other ad-hoc global projects/duties as required

**Requirements**:

- Bachelor/ Diploma in Business / Marketing / Digital Marketing or equivalent
- At least 3 - 5 years of proven CRM experience driving campaign performance, preferably in fashion, retail or e-commerce industries
- Experience working in regional capacity supporting various local CRM initiatives is an added advantage
- Proficiency in MS Excel, databases SQL and Salesforce Marketing Cloud is essential.
- Basic understanding of HTML, Ometria and AnnexCloud will be advantageous
- Detailed-oriented with strong interpersonal skills.
- Possess initiative and creativity in problem-solving

EA License No : 18C9228 REG No : R1324979 (Woo Kum Yoke)