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Senior / Email Marketing Executive Vertical Institute
3 weeks ago
Vertical Institute is a Registered Training Provider (RTP) that helps working professionals stay ahead in a rapidly changing job market. Our mission is to equip individuals with in-demand skills through practical, industry-relevant training that drives real career outcomes.
To date, tens of thousands of learners have upskilled with Vertical Institute. As an Approved Training Organisation (ATO) under SkillsFuture Singapore (SSG) and The Institute of Banking and Finance Singapore (IBF), we are trusted by both individuals and companies seeking cutting-edge, accredited education.
**Role Summary**
- You’ll be responsible for driving measurable results through lead engagement, nurturing flows, and campaign automation — while owning the tech stack, A/B testing, and CRM hygiene across ActiveCampaign.
**Key Responsibilities**
- Build, optimise, and maintain **CRM flows in ActiveCampaign**, including lead scoring, segmentation, tagging, and automation logic.
- Conduct regular **A/B testing** of creatives, send times, messaging, and CTAs to continuously improve performance.
- Collaborate closely with the **growth, design and sales**to align messaging with campaign goals.
- Stay updated on AI tools, automation strategies, and best-in-class lead nurturing practices.
**Tools You'll Use**
- **Slack** (internal communication)
- **Asana** (campaign planning & workflow)
- **AI tools** (e.g. ChatGPT, etc. for content scaling and testing)
**Requirements**:
- Strong **data-driven mindset** — able to segment databases, personalise content, and design workflows that align with customer journeys
- Familiar with **Slack, Asana**, and agile marketing workflows in fast-paced teams
- Bonus: Experience in **EdTech** or **direct-to-consumer (DTC)** brands.
- Experience with API integrations (e.g., using Zapier to connect Typeform, Meta Lead Ads, Google Leads, and other platforms for seamless lead flow automation).
**Why Join Vertical Institute?**
- Be part of a mission-driven team that helps people level up their careers
- Work in a high-growth, supportive, and tech-forward environment
- Access to free courses, AI tools, and continuous learning opportunities
**Application Note**
**How to apply**
Applications are reviewed on a rolling basis, and we aim to reply within one week.
Vertical Institute is an equal-opportunity employer. We welcome applicants of all backgrounds who are excited to empower adult learners through high-impact courses.
Pay: From $1,000.00 per month
Work Location: Remote
