
Performance Marketing
3 days ago
**About Vertical Institute**
Vertical Institute prepares individuals for the jobs of tomorrow. We are at the forefront of tech education, offering cutting-edge courses to help people upskill and stay relevant in a rapidly evolving digital world. From data analytics and AI to UX/UI and cybersecurity, our courses equip learners with the in-demand skills needed to thrive.
We are accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).
**About the Role**
Performance Marketing & Analytics Specialist
We are seeking a data-driven and results-oriented Performance Marketing & Analytics Specialist to lead the tracking, analysis, and optimisation of our paid media campaigns.
**Roles & Responsibilities**
- Own and manage performance data across platforms like Meta, Google, TikTok, LinkedIn, and others—tracking, analysing, and building reports from ad dashboards to Looker Studio.
- Manage and ensure accurate tracking setup, including Meta Pixel, Google Tag Manager, and GA4, to enable proper attribution, conversion tracking, and campaign optimisation.
- Consolidate and visualise key marketing metrics from multiple data sources to support decision-making, campaign optimisation, and budget allocation.
- Build dashboards and performance reports using Looker Studio and Excel to deliver ongoing insights and support KPI tracking.
- Collaborate with the creative, growth, and SEO teams to ensure data informs campaign strategy and creative direction.
- Identify and recommend audience targeting, bidding, and budget adjustments based on performance trends and data insights.
- Monitor and report performance daily, weekly, and monthly, flagging anomalies and proposing actionable next steps.
- Experiment with new ad platforms, tools, and analytics methods to improve tracking, attribution, and campaign efficiency.
- Ensure data integrity across GA4, Google Tag Manager, and other measurement tools.
- Proactively identify tracking issues or discrepancies and work cross-functionally to resolve them.
**Requirements**:
- 4+ years of experience in performance marketing and data analytics.
- Strong proficiency in Excel/Google Sheets (pivot tables, formulas, dashboards).
- Skilled in building and interpreting reports using Looker Studio and integrating multiple data sources.
- Hands-on experience with Meta Pixel, Google Tag Manager, and GA4—particularly in setting up events, triggers, and conversion tracking.
- Confident in extracting and analysing performance data across Meta, Google, TikTok, and LinkedIn.
- Strong analytical skills with an eye for performance trends, data inconsistencies, and optimisation opportunities.
- Excellent communication skills with the ability to present insights clearly to cross-functional teams.
- A strong sense of ownership, attention to detail, and accountability.
- Passion for education, tech, and creating impact through data.
- Able to thrive in a fast-paced, collaborative, and iterative environment.
**What We Offer**
- Flexible work-from-home arrangement.
- Competitive salary package.
- A fast-moving, data-first work culture where your insights directly shape growth.
- An inclusive and mission-driven environment focused on upskilling the next generation.
- A chance to make a real, measurable impact on learners’ lives.
Pay: $1,900.00 - $2,200.00 per month
Work Location: Remote
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