Performance Marketing

2 days ago

Remote, Singapore Ottodot Full time

**About Us**

Ottodot is an EdTech company on a mission to make Math and Science fun, engaging, and effective through game-based lessons and live tutoring. We help students aged 7-12 not just learn — but love learning. We’re growing fast and are looking for a **Performance Marketer with deep Meta Ads expertise and strong skills in leveraging technology — including AI tools — to work faster, smarter, and more effectively**.

**Role Overview**

You’ll be the driving force behind our paid acquisition strategy — starting with Meta (Facebook & Instagram) as our core growth channel, then expanding into platforms like Google Ads, TikTok, YouTube, and beyond. This role is hands-on: you’ll be running campaigns end-to-end, using AI and other digital tools to speed up workflows, from research and creative production to reporting and optimisation. Your mission: bring in high-quality leads, maximise ROAS, and scale Ottodot’s growth rapidly across markets.

**Key Responsibilities**
- Plan, launch, and optimise Meta ad campaigns to achieve lead and conversion targets.
- Test, scale, and optimise additional channels (Google, TikTok, YouTube, etc.) to diversify acquisition.
- Manage budgets and bidding strategies across platforms to maximise ROI.
- Analyse performance data, extract insights, and implement data-driven improvements.
- Use AI and other tech tools to accelerate campaign research, creative iteration, and reporting.
- Collaborate with creative and content teams to test and refine ad creatives and messaging.
- Run structured experiments (A/B tests, creative testing, audience targeting) to unlock growth opportunities.
- Stay ahead of best practices, platform updates, policy changes, and emerging marketing technologies.
- Report on campaign performance with clear, actionable recommendations.

**Requirements**:

- 2-3 years of proven experience running high-performing Meta ad campaigns.
- Hands-on experience managing campaigns on at least one other paid channel (Google, TikTok, YouTube, etc.).
- Strong understanding of audience targeting, campaign objectives, bidding, and optimisation strategies.
- Proficiency in Ads Manager, analytics/reporting tools, and AI-driven marketing tools.
- Data-driven mindset with strong analytical and problem-solving skills.
- Able to work independently and deliver results in a fast-paced, results-focused environment.

**Bonus Skills**
- Experience in EdTech, B2C subscription, or lead generation marketing.
- Creative skills for crafting ad copy or simple design assets.
- Experience marketing to Singapore parents (typically aged 34-54) with primary school children.

**What We Offer**
- Unlimited paid leave.
- Work-from-home flexibility.
- Freedom to own and scale campaigns across multiple platforms.
- A collaborative, fast-moving team culture.
- The chance to make a real impact in the lives of thousands of students.

**Probation Period**:
If you join us, there will be a 3-month probation period where your performance and team fit will be evaluated monthly. Successful completion will lead to a permanent role.

Pay: $4,000.00 - $5,500.00 per month

**Benefits**:

- Work from home

Work Location: Remote

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