Segment Lead

15 hours ago

Jurong, Singapore M1 Limited Full time

Job ID:
**MKT-POSTPAID-SL**

**Job Type**:
**Full Time**

Job Classification:
**Assistant / Manager**

Department:
**Marketing**

Function:
**Marketing**

**Location**:
**Jurong, Singapore**

Years of Experience:
**5**

Job Responsibilities/Requirements:
The Segment Lead is a vital spearhead of Go-To-Market in the Mobile Postpaid Business. Key responsibility is in the growth of their in-base customers across all segments, both in Revenue and Engagement.

Work in collaboration with the Revenue, Retention and Acquisition teams (Product teams) & Device Product Panning team to take propositions to market in achieving Segment Goals.

**KPI’s**
- Segment Revenue
- Segment Retention and Re-Contract lines
- Segment increase in product holding
- Segment Net Promoter Score (NPS)

**Responsibilities**:

- To seek Revenue Enhancement opportunities, create and execute marketing programs towards achieving Segment Revenue targets, including Retention, Upgrade, Upsell and Cross-sell targets.
- To create and execute Segment specific campaigns based on propositions worked out jointly between Product Leads and their teams.
- To continuously seek new opportunities to expand the digital services usage of the segment base.
- To use insights of the Segment base to enhance hyper-personalised targeting and offers.
- To continuously collaborate with Revenue, Retention and Acquisition Product Leads in crafting Segment Specific offers to achieve mutual goals.
- Collaborate with the Devices teams and external Device partners to choose the appropriate Device propositions for their segments.
- Frequently report Segment results and insights on trends seen in the segment base.
- Constantly review and improve the communication effectiveness and reach to the targeted base on both Above the Line (ATL) & Below the Line (BTL) comm.

**Experience and skills required**:

- At least 5 years’ experience in Marketing, Product Marketing or Segment management.
- Go-to-Market (GTM) or Marketing campaigns experience.
- Understanding of Digital marketing and Social Media marketing.
- Detail oriented and analytical, Familiarity with Excel and Powerpoint.
- Must be able to communicate well across support and matrix teams.
- Collaborative nature and willing to work across teams to achieve goals.

LI-WCK

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