Segment Lead

6 days ago

Jurong, Singapore M1 Limited Full time

Job ID:
**MKT-POSTPAID-SLEX**

**Job Type**:
**Full Time**

Job Classification:
**Senior / Executive**

Department:
**Marketing**

Function:
**Marketing**

**Location**:
**Jurong, Singapore**

Years of Experience:
**3**

Job Responsibilities/Requirements:
The Segment Lead is vital spearhead of Go-To-Market in the Postpaid Business. They are responsible for direct to customer Marketing of their Segment base. They are also responsible for the growth of their segment both in Revenue and Engagement.

To this end they will work in collaboration with the Revenue, Retention and Acquisition teams (SME teams) & Device Product Panning team to take propositions to market in achieving their Segment Goals.

**KPI’s**
- Segment Revenue achievement,
- Segment Retention and Re-Contract achievement,
- Segment increase in product holding
- Segment NPS

**Responsibilities**:

- To seek Revenue Enhancement opportunities, create and execute marketing programs towards achieving Segment Revenue targets
- To seek enhanced Segment CLTV, including Retention, Upsell, Cross-sell and upgrade
- To create and execute Segment specific campaigns based on propositions worked out jointly between Segment Leads and members of the SME teams
- To continuously seek new opportunities to expand the digital services usage of the segment base
- To use insights of the Segment base to enhance hyper-personalised targeting and offers
- To continuously collaborate with Revenue, Retention and Acquisition SME’s in crafting Segment Specific offers to achieve mutual goals
- Collaborate with the Devices teams and external Device partners to choose the appropriate Device propositions for their segments
- Frequently report Segment results and insights on trends seen in the segment base
- Constantly review and improve the communication effectiveness and reach to the targeted base on both ATL & BTL comms

**Experience and skills required**:

- 3-5 years’ experience in Marketing, Product Marketing or Segment management
- GTM or Marketing campaigns experience
- Understanding of Digital marketing and Social Media marketing
- Detail oriented and analytical, Familiarity with Excel and Powerpoint
- Must be able to communicate well across support and matrix teams
- Collaborative nature and willing to work across teams to achieve goals
- #LI-WCK_

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