B2b Marketing Analyst

1 week ago

Singapore Visa Full time

**Company Description**
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

The **Analyst, Visa Direct B2B Marketing** in Asia-Pacific will report to the Sr. Manager of Visa Direct Field Marketing for AP and is responsible for helping regional and country marketing teams to create, localize, execute and measure integrated marketing programs for Visa Direct.

Key Responsibilities:
Demand and Lead Generation:

- Design, support, and execute lead generation campaign strategies.
- Organize and manage events, webinars, and industry events.
- Monitor and optimize lead generation campaigns to ensure effective ROI

Market Intelligence Analysis:

- Identify trends, opportunities, and competitive landscape for content development.
- Analyse campaign and event data for actionable business insights.
- Prepare and present reports, incorporating findings from industry events and campaigns.

Content Development:

- Create compelling and relevant content to engage target fintech segments across marketing channels.
- Ensure consistency in brand messaging and tone across all content.

Cross-Functional Stakeholder Management:

- Build and maintain relationships with cross-functional teams (sales, product, customer growth).
- Coordinate with stakeholders for alignment and execution of marketing initiatives.
- Facilitate communication and collaboration among departments.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
**Qualifications**
Basic Qualifications
2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 5 years of experience in B2B marketing, preferably within the financial services industry.
- Strong analytical skills with the ability to interpret market data and trends.
- Excellent communication and presentation skills.
- Proven experience in executing successful marketing campaigns and events.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in marketing automation tools and CRM software.

**Additional Information**
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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