Senior Analyst

2 days ago

Singapore Forrester Full time

At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About This Role:
The Senior Analyst for the marketing operations leader helps B2B marketing professionals operationalize their end-to-end revenue engine. We are looking for a creative problem solver and design thinker with deep expertise in aligning marketers with other functions across the revenue engine (sales, product, customer success, and channel).

**Job Description**:

- Research generation: Participates in conceptualizing and writing key research deliverables, including research reports, webcasts and event presentations, case studies, tools and templates, and foundational models and frameworks.
- Establishes a thought leadership presence through blogs and social media writing.
- Data gathering, management, and analysis: Works with various B2B organizations and the Forrester research team to gather key benchmark data and analyzes study results to understand and report on marketing operations trends.
- Client support: Interacts directly with clients (telephone or in-person) to review research findings and discuss and provide prescriptive recommendations to solve operational problems/issues leveraging Forrester models, frameworks, benchmark insights, and other applicable research innovation.
- Reviews and gives input on client work products, such as process models, planning documents, dashboards, technology assessments, organizational design models, and presentations.
- Presentation delivery: Speaks in keynote and track sessions for annual marquee events, webcasts, roadshows, forums, and roundtables. Drives interactive engagement with attendees during such events.
- Sales support: Works with our sales teams to grow the marketing operations strategy service through sales and marketing activities and prospect interactions.
- Consulting: Assists on ad hoc consulting and advisory projects as needed.

Job Requirements:

- A completed university degree
- Fifteen-plus years of B2B strategic marketing leadership experience focusing on marketing operations.
- Elaborate writing, research, and analytical skills.
- Customer-facing skills (someone who is a strong presenter and comfortable with executive-level audience and can identify issues/needs through effective inquiry).
- Excellence in facilitating workshops with senior business executives and their extended teams.
- Proven positive impact from past experience.

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