E-commerce Director, Ceremony of Roses

The E-Commerce Director, Ceremony of Roses Asia will lead the strategic expansion of the company across key Asian markets—activating new territories, building partnerships, and defining distribution models that support long-term, scalable growth.

A strong network across music, fashion, entertainment, and digital commerce is key to unlocking new opportunities and shaping regional business models for artists and brands.

**What you'll do**:
**Strategic Growth & Partnerships**
- Launch localized D2C storefronts for priority artists, with native-language and local-payment capabilities.
- Develop tailored merch assortments including local collaborations and SMUs, and drive digital activations (e.g. sweepstakes, instant product drops).
- Build a quarterly cadence of product drops to retain fans and drive repeat revenue.
- Establish and oversee a regional multistore strategy with a focus on China, India, and Southeast Asia—leading fulfillment across vendors, production, warehousing, logistics, and customer service.
- Open and manage 15+ Asia-based D2C artist stores per fiscal year.
- Identify brand partnerships and experiential activations that amplify merch campaigns and drive new revenue.

**Marketplace Expansion**
- Lead market-specific strategies and manage storefronts on key local platforms:

- **Tmall**(China)
- **Lazada**(Singapore)
- **Shopee**(Indonesia)
- **Line**(Thailand)
- **TikTok Shop**(regional)
- Localize merchandising, marketing, and engagement to drive conversion, retention, and repeat purchase.
- Partner with platform teams on co-branded campaigns, listing optimization, and premium customer experiences.
- Align eCommerce strategies with broader marketing and distribution plans.
- Develop new business models (e.g. licensing, JVs, direct artist/brand partnerships) across Southeast Asia, Japan, and Korea.
- Build governance and frameworks to ensure long-term growth and cross-functional alignment.

**Who you are**:

- Commercially minded, with a strong grasp of both strategy and execution.
- Independent, hands-on, and comfortable working in a fast-paced, high-growth environment.
- Willing to dive into all aspects of the business—including administrative tasks such as artist settlements (with Finance), third-party POs and payments, inventory management, and vendor coordination.
- Experienced with leading regional eCommerce/social commerce platforms (e.g. TikTok Shop, Shopee, Lazada, Tmall, Line).
- Skilled in local D2C and fan engagement strategies tailored for Asian audiences.
- Proven track record launching new markets and scaling sustainable operations.
- Collaborative, with experience aligning internal and external stakeholders across music, fashion, and tech.
- Passionate about youth culture and the intersection of music and commerce.

**What we give you**:

- You join a vibrant global community with the opportunity to channel your passion every day.
- A modern office environment designed for you, empowering you to bring your best.
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt and create what happens next.
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
- Annual leave, medical leave and medical insurance.

**Equal Opportunities**

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.