Channel Activation Manager

Join to apply for Channel Activation Manager role at William Grant & Sons Benefits Competitive salary and benefits designed to promote financial wellbeing, including eligibility for a bonus plan. Generous holiday entitlement. Private healthcare (including dependents), dental cover and annual health screenings. Pension provision through the statutory Central Provident Fund (CPF) for local nationals; alternative arrangements for non-locals. Employee Assistance Programme offering impartial support on medical, financial, legal, and family matters. Private Life Assurance and Total Permanent Disability cover. Product allowance to enjoy our portfolio of brands. Annual funding available for charitable causes where employees have raised money, volunteered, or donated. Learning resources to support professional development. Main Responsibilities Understand local market, shopper, consumer, and customer insights to input into local channel planning and execution. Partner with in‐market Brand Activation Manager and Portfolio Manager to ensure the rolling execution activity plan aligns with approved local Brand plans. Coordinate with Commercial teams on promotion management and evaluation, ensuring negotiations of activations, promotions and displays with customers increase sales‐out and visibility in line with brand guidelines. Execute in‐market channel plans based on toolkits and brand guidelines, optimizing A&P spend and delivering healthy ROI. Execute activity plan, ensuring excellent portfolio execution with local distribution partners across all channels—merchandising, brand activations, in‐store shopper activation, in‐store communication, and customer‐specific events—to build long‐term brand equity. Coordinate major customer/channel activities and manage channel/customer solutions contributing to sales targets. Analyse and propose new business opportunities in both On and Off Trade channels and make recommendations to the Portfolio Manager. Support Portfolio Manager with a monthly report detailing successes, learnings, challenges and next month's plan for each channel. Report on competitor activity and market intelligence—including promotions, prices and deals—and evaluate their impact on our brands, making recommendations to respond appropriately. Ensure learnings from M&Es are considered to shape future channel activities. Partner with Brand Activation Manager to contribute to integrated activity plans for sign‐off during Lockdown Meetings and Cycle Briefings to Commercial teams, ensuring detailed channel mechanics, A&P, and KPIs are based on insights with clear barriers to overcome. Collaborate with Sales Operations Manager to ensure continuous tracking against Minimum Execution Standards, distribution, and activations, course‐correcting where necessary. About William Grant & Sons A HOME FOR RARE CHARACTERS. William Grant & Sons is a home where rare characters thrive. We value every employee for their rare character, distinctive skills, experience, and perspectives. Every colleague plays a role in helping us achieve our growth ambitions. Our vision is to be a home where rare characters thrive, aligned with our purpose and company values. Diversity & Inclusion is central to how we operate, and we strive to create an environment where we can all be our best and bring our whole selves to work. OUR AGILE WORKING PHILOSOPHY – "Have your best work day every day". We build trust and empower our rare characters with flexibility and positive experiences to feel connected and release potential across our teams. We are open to discussing possible agile/flexible working options as part of the recruitment process. INCLUSIVE RECRUITMENT PROCESS – Diversity & Inclusion is at the heart of how we do things. If you have questions or need support, contact our HR team at Seniority Level Entry level Employment Type Full‐time Job Function Marketing and Sales Industries Beverage Manufacturing #J-18808-Ljbffr