Global Intellectual Property Brand Marketing Specialist

1 week ago

Singapore beBeeBrand Full time

Job Description:

We are seeking a seasoned Brand Marketing Manager to lead the strategic marketing and brand management of licensed intellectual property (IP) across our international portfolio. The successful candidate will be responsible for developing and executing effective brand strategies, driving consumer engagement, and managing regional marketing campaigns.

  • Key Responsibilities:

    • Brand Strategy Development: Define and implement marketing strategies to enhance IP brand recognition, positioning, and long-term value.
    • Licensing & Partner Collaboration: Work closely with licensors and brand partners to ensure proper brand use, joint campaigns, and strong ongoing partnerships.
    • Integrated Campaign Execution: Plan and roll out brand campaigns, including co-branded activations, digital marketing initiatives, and retail-based promotions.
    • Creative & Communication Oversight: Ensure consistency in brand messaging, tone, and visual presentation across all marketing materials and platforms.
    • Market Insights & Trend Analysis: Conduct research to understand consumer behavior, cultural trends, and category dynamics to inform brand decisions.

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