Strategic Intellectual Property Brand Leader

1 week ago

Singapore beBeeMarketing Full time $100,000 - $140,000
Intellectual Property Brand Marketing Lead

About the Role

Seeking a seasoned and strategic intellectual property brand marketing lead to spearhead marketing efforts for licensed intellectual property within our portfolio.

Key Responsibilities:

  • Brand Strategy Development: Define and implement marketing strategies to enhance IP brand recognition, positioning, and long-term value.
  • Licensing & Partner Collaboration: Collaborate with licensors and brand partners to ensure proper brand use, joint campaigns, and strong ongoing partnerships.
  • Integrated Campaign Execution: Plan and execute brand campaigns, including co-branded activations, digital marketing initiatives, and retail-based promotions.
  • Creative & Communication Oversight: Ensure consistency in brand messaging, tone, and visual presentation across all marketing materials and platforms.
  • Market Insights & Trend Analysis: Conduct research to understand consumer behavior, cultural trends, and category dynamics to inform brand decisions.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum 3 years of relevant brand marketing experience, ideally within licensing, consumer products, entertainment, or lifestyle industries.
  • Solid understanding of brand strategy, campaign management, and content creation.
  • Proven ability to manage multi-region campaigns and adapt messaging for diverse audiences.
  • Strong project management and stakeholder coordination skills.
  • Excellent written and verbal communication in English.
  • Proficiency in digital tools and marketing analytics platforms.

Preferred Experience:

  • Experience working with IP licensors or managing character/entertainment brands.
  • Exposure to marketing across Southeast Asia (e.g., Singapore, Malaysia, Thailand, Indonesia) and Western markets (e.g., US, UK, Europe).
  • Familiarity with multicultural consumer behavior and international brand localization practices.
  • Ability to manage external agencies, creatives, and cross-border teams.

As a member of our team, you will have the opportunity to develop your skills and expertise in brand marketing, while contributing to the growth and success of our business.

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