Intellectual Property Brand Marketing Specialist
2 days ago
Our team is seeking a Marketing Strategist to develop and execute brand marketing strategies for licensed intellectual property across multiple regions.
As a Marketing Strategist, you will play a key role in enhancing IP brand recognition, positioning, and long-term value. This involves developing and implementing effective brand marketing strategies, collaborating with licensors and brand partners, and overseeing consistency in brand messaging and visual presentation.
- Develop and implement brand marketing strategies to drive business growth and maximize ROI.
- Collaborate with cross-functional teams to ensure alignment and seamless execution of brand campaigns.
- Plan and execute brand campaigns, including co-branded activations, digital marketing initiatives, and retail-based promotions.
- Conduct market research to understand consumer behavior, cultural trends, and category dynamics.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of relevant marketing experience, ideally within licensing, consumer products, entertainment, or lifestyle industries.
- Solid understanding of brand strategy, campaign management, and content creation.
- Proven ability to manage multi-region campaigns and adapt messaging for diverse audiences.
- Strong project management and stakeholder coordination skills.
- Excellent written and verbal communication skills.
- Proficiency in digital tools and marketing analytics platforms.
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