Regional Brand Manager

Overview
Regional Brand Manager - Vascular, Emerging Asia
We are looking for a Regional Brand Manager to join our Asia Pacific Marketing Team in Singapore or India who will contribute as a key member of the Emerging Asia Business Team through your subject matter expertise for the ASEAN and India vascular markets, partner with regional sales leadership to be responsible for both upstream and commercial marketing activity in primary markets e.g. India, Thailand, Singapore, Malaysia, etc. This role will be located in our facility in Singapore.
Responsibilities
Drive regional market and customer assessment, uncover market and competitive insights for segmentation, targeting, positioning, launching, messaging, and inform to implementation of global strategy in region
Define and execute regional marketing strategy to capture market opportunities and deliver profitable growth (e.g. identify product growth and expansion opportunities)
Own regional product lifecycle management efforts to include demand plans, field actions, pricing review processes, eNumeration needs, etc.
Responsible for regional product launch including readiness review, sales & channel training, adaptation of global promotional materials, launch metrics and reporting, and drive collaborative efforts on product training, market access, etc
Support clinical education and procedure to ensure product fitness-for-use.
Develop and execute regional commercial marketing plans in field in partnership with Sales and Functional Marketing for focused disease areas and prioritized products
Develop and lead customer facing educational event and promotional activities in collaboration with Sales and Functional Marketing, and understand compliance and regional regulatory constraints and nuances
Develop and execute the customer engagement & development plan for the region in collaboration with Sales
Build the Gore brand through product(s) branding initiatives
Develop value proposition, aligned with our product concepts and economic value claims, and execute effective communication to targeted customer segments in focused markets in region; Develop and monitor KPIs and respective metrics to measure ROI and marketing effectiveness and act upon the results
Required Qualifications
Bachelor's degree in clinical, marketing, or related discipline
Minimum 10 years of experience in strategic marketing, product marketing, product management roles, essential knowledge of hernia repair or interventional medical device
Proven experience in new product introduction and launch in ASEAN and India markets
Proven experience in developing and executing commercial marketing plans to capitalize on revenue generating opportunities
Proven experience and knowledge in clinical education and case support in field
Excellent written and verbal communication (English) and interpersonal skills
High ethical standards and respect of compliance
Demonstrated ability to partner with the sales organization and business partners to drive profitable growth across ASEAN/Asia Pac countries, while work independently with critical thinking and problem solving capabilities
Demonstrated ability to drive regional market assessments and uncover market insights and trends
Demonstrated success influencing and integrating within and across teams and functions to execute against strategic plans, especially in ambiguous environment
Proven ability to build relationships with clinical customers, in particular key physician thought leaders, and track record of successful execution of face to face and virtual customer events
Ability to travel overnight (up to 40%)
Desired Qualifications
MBA or advanced degree is preferred
Prior experience in the endovascular intervention category is a plus
Experience of measuring ROI for marketing investments is a plus
One or more ASEAN local language capability is a plus
What We Offer
Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow. We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for "profit-sharing". Learn more at
Gore is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a protected veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.
Our Talent Acquisition Team welcomes your questions at
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