Insight Director

7 days ago

Singapore STANDARD CHARTERED BANK Full time

Roles & Responsibilities JOB SUMMARY As an Insight Director, you will be responsible for working with stakeholders in Corporate Affairs, Brand and Marketing (“CABM”) and the wider business to define/refine, role out and run insight and research projects critical to the Group objectives. This role is part of a centralised team in Corporate Affairs, Brand and Marketing (“CABM”). The team’s aim is to continually elevate our brand presence by promoting the proactive utilization of Insights, Data and Analytics in decision making across CABM leadership and all teams. A large part of the role will involve Group Brand and Wealth Retail Banking (“WRB”) research to inform Group brand strategy, enhance marketing effectiveness, and strengthen brand positioning. It demands a strategic thinker with a strong analytical background, capable of delivering actionable insights that drive decision-making across the organization. The ideal candidate will possess proven experience in quantitative research, exceptional communication skills, and the ability to effectively coordinate projects and engage stakeholders. Strong program management capabilities and a keen attention to detail will be essential for success in this role. RESPONSIBILITIES Insights Tracking/ Research • Oversee the design, implementation and management of multi-market brand tracking studies and copy testing initiatives as required by the business.• Develop and manage survey instruments and data collection methodologies that capture insights into customer preferences, behaviours, and trends.• Utilise strong analytical skills to identify patterns and draw actionable insights from complex datasets to facilitate a unified approach to brand strategy• Independently lead cross-functional conversations and collaborations to drive strategic plans, fostering effective partnerships and ensuring team alignment.• Employ statistical analysis software to analyse large datasets for strategic decision-making• Drive accountability by creating and maintaining dashboards and reports which monitor key performance indicators related to brand health.• Present key findings upwards and outwards and embed a culture of insight. Present data at key forums, as appropriate.• Collaborate cross-functionally with teams to utilise the data in decision-making Knowledge Management & Insights Development • Lead initiatives to capture, organize, integrate, and share research findings, industry trends, and competitive intelligence across the organization.• Stay informed on industry developments, emerging technologies, and best practices in research and banking.• Collaborate closely with data team leads to synchronize information flow from the Insights team to other functions.• Maintain and develop the knowledge management delivery platform from existing systems available, to ensure all our data, reports and insights are easy to access and use (i.e. data democratisation)• Help build best in class,

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