Lead, Marketing Communications
5 days ago
The NTU University Advancement Office (UAO) supports the university's mission by fostering meaningful relationships and strategic partnerships with philanthropists, alumni, business community partners, corporations, foundations, and friends that drive goodwill and philanthropy towards education and research for a shared sustainable future.
The Lead, Marketing Communications will develop and execute comprehensive marketing communication initiatives to support fundraising efforts. This role involves leveraging various communication channels to effectively convey the organization's mission, goals, and fundraising campaigns to targeted audiences, fostering engagement and financial support.
Key Responsibilities: Campaign Strategy Development- Develop and drive comprehensive marketing communication strategies for fundraising campaigns.
- Create compelling content for various platforms and channels, including proposals for donors.
- Define and utilize a mix of traditional and digital marketing channels to maximize reach.
- Formulate and implement online strategies, including email campaigns, social media, and website optimization.
- Develop a consistent and compelling brand message aligned with organizational values.
- Bachelor's degree in Communications, Marketing Communications, Journalism, or a related field.
- In-depth understanding of fundraising trends, donor behavior, preferences, and the philanthropic landscape.
- At least 5 years of experience in corporate communications work, preferably in managerial positions.
- Adept at writing across a range of styles for diverse stakeholders and audiences.
- Ability to think critically and respond effectively to changing project needs.
- Experience conceptualizing and developing communications strategy and plans.
- Good working proficiency of social media and/or digital platforms.
- Highly creative thinker with strong team supervision skills.
- Exceptional planning and organizational skills with a demonstrated ability to meet deadlines and prioritize tasks.
- Confident and articulate communication.
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