Digital Marketing Executive
1 week ago
As a Digital Marketing Executive, you will play a key role in developing, implementing, and optimizing our digital marketing campaigns across various channels to enhance brand awareness, drive online traffic, and support lead generation efforts.
Key Responsibilities:
- Campaign Management: Develop and execute digital marketing campaigns across channels such as social media, email, search engines, and display advertising.
- Content Creation: Collaborate with the content team to create engaging and relevant content for various digital platforms.
- SEO/SEM: Optimize website content and structure to improve organic search rankings; manage paid search campaigns to drive traffic and conversions.
- Social Media: Manage and grow the company’s social media presence by creating and scheduling posts, engaging with followers, and analyzing performance metrics.
- Email Marketing: Create and manage email campaigns, including newsletters, promotional emails, and automated workflows.
- Analytics and Reporting: Monitor and analyze the performance of digital campaigns using tools like Google Analytics; provide regular reports with actionable insights.
- Market Research: Conduct competitive analysis and stay updated on industry trends to identify opportunities for growth.
- Collaboration: Work closely with cross-functional teams, including sales, design, and product, to ensure alignment on marketing initiatives.
- Tools: Familiarity with tools in graphic design and social media management (e.g., Canva, Hootsuite, Buffer).
Qualifications:
Experience: 2-3 years of experience in digital marketing or a related field.
Skills:
o Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
o Strong understanding of SEO/SEM best practices.
o Excellent written and verbal communication skills.
o Creative thinking and problem-solving abilities.
o Ability to multitask and manage time effectively in a fast-paced environment.
Tell employers what skills you have
Market Research
Ability to Multitask
Lead Generation
Competitive Analysis
Social Media
Email Marketing
Social Media Management
Canva
Display Advertising
Digital Marketing
Organic Search
Google Analytics
Creative Thinking
Graphic Design
Brand Awareness
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