Director - Category Growth and Marketing

5 days ago

Singapore Zepto Full time

Director - Category Growth and Marketing
As the Category Growth and Marketing Lead for the Meat Category at Zepto, located in Bangalore, Karnataka, India, you will be responsible for driving growth and marketing strategies to propel the Zepto Meat business to new heights. If you are a growth hacker with a passion for starting from scratch and excel in fast-paced, high-responsibility environments, this role is tailor-made for you.Your primary focus will be on developing aggressive growth plans for the meat category to increase market share and profitability. By leveraging your understanding of consumer behavior and market dynamics, you will craft impactful strategies that drive rapid growth while keeping a keen eye on long-term goals and short-term results.In your role, you will lead marketing initiatives that resonate with customers, elevate the brand, and foster customer obsession. Collaborating with the central marketing team, you will execute multi-channel campaigns spanning performance, content, social media, and in-app merchandising, effectively translating product value into compelling narratives that drive emotional connections and conversions.Data will be your guiding light as you monitor category performance, analyze consumer patterns, and assess campaign effectiveness to optimize outcomes continually. By identifying untapped opportunities and conducting rapid experiments, you will drive innovation and unlock new growth avenues, fostering a culture of experimentation and learning within your portfolio.Being the voice of the consumer, you will champion solutions that address genuine needs and enhance brand loyalty through retention strategies and lifecycle initiatives. Through insights gathered from NPS, reviews, and feedback loops, you will refine the customer experience to drive increased engagement and brand affinity.Your role will also involve close collaboration with various teams, including buying, planning, and central functions, to ensure seamless execution of growth strategies. By aligning stakeholders across merchandising, operations, and supply chain, you will create a cohesive go-to-market engine, resolving challenges with agility and teamwork.As the owner of the category's growth marketing efforts, you will be accountable for the P&L, making strategic budget allocations to maximize ROI. Monitoring key performance indicators closely, you will drive timely adjustments to achieve financial goals efficiently.To excel in this role, you should bring at least 6 years of experience in category or growth roles, with a minimum of 3 years in growth hacking and scaling early-stage businesses. Your expertise in digital marketing, performance channels, and in-app merchandising, coupled with strong analytical skills and a consumer-centric mindset, will be instrumental in driving success. Additionally, your leadership abilities, effective communication skills, and experience in eCommerce, D2C, or Q-commerce are valuable assets for this position.At Zepto, you will be part of a revolutionary blitzscaling journey, working with dynamic teams to solve complex challenges and grow at an unprecedented pace. If you are ready to make an impact, drive innovation, and accelerate your professional growth, Zepto is the place to be.,
Sign-in & see how your skills match this job
Director - Category Growth and Marketing
Find Your perfect Job Sign-in & Get noticed by top recruiters and get hired fast
#J-18808-Ljbffr

  • Category Director

    2 weeks ago

    Singapore AppsForBharat Full time

    As the Category Director - Puja at AppsForBharat (Sri Mandir App), you will play a crucial role in shaping the strategy and driving growth within the Puja category. AppsForBharat, a Series C funded faith-tech startup, is focused on serving the spiritual and devotional needs of millions of users in India and globally through digital platforms. Your...

  • Category Director

    1 week ago

    Singapore AppsForBharat Full time

    As the Category Director - Puja at AppsForBharat (Sri Mandir App), you will play a crucial role in shaping the strategy and driving growth within the Puja category. AppsForBharat, a Series C funded faith-tech startup, is focused on serving the spiritual and devotional needs of millions of users in India and globally through digital platforms. Your...

  • Category Director

    2 weeks ago

    Singapore QUISTA TECHNOLOGY PTE. LTD. Full time

    We’re looking for a hands-on Category/Commercial Director APAC based in Singapore. You have the chance to be one of our core team-members in APAC, will work together directly with our Founders & other senior leadership team members to grow our existing Sales and Marketplace business and launch new categories. **Create The Circular Economy With...

  • Director, Category Management

    2 weeks ago

    Singapore Sephora Full time

    At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us. We are united...

  • Category Growth Strategist

    2 weeks ago

    Singapore beBeeGrowth Full time $90,000 - $120,000

    About the RoleWe are seeking an exceptional Category Growth and Marketing professional to drive growth strategies for our Meat category.This role offers a unique opportunity to make a significant impact on our business, leveraging your expertise in digital marketing, performance channels, and in-app merchandising to propel our Meat category forward.

  • Category Growth Strategist

    2 weeks ago

    Singapore beBeeCategory Full time $80,000 - $120,000

    Job DescriptionWe are seeking a seasoned category growth specialist to lead the development and execution of category strategies.This role involves working closely with cross-functional teams to drive business growth, improve product range, and optimize pricing strategies.The ideal candidate will have a deep understanding of market dynamics, including supply...

  • Analyst Category

    2 weeks ago

    Singapore DKSH Full time

    **Location**:Novena Square, SG, SG- As the cornerstone of sustainable profitability for both Client and DKSH, the team ensures that we have solid business foundation, delivers superior client Experience, carves out strategic partnerships and drives the overall Client eco-system.- The Category Analyst supports the growth of Business Unit FMCG Topline...

  • Director of Product Category

    1 week ago

    Singapore STEELCASE OFFICE SOLUTIONS PTE LTD Full time

    **We are seeking a service-oriented, self-motivated, and experienced product professional to join our Singapore team. As a Director of Product Category, you will be the primary leader for all marketing and product management activities within a SCNA product category with responsibility for setting strategy for the category marketing and sales...

  • Marketing Strategy Director

    2 weeks ago

    Singapore beBeeMarketing Full time $1,800,000 - $2,500,000

    Job Title:Marketing Strategy DirectorJob Description:As a Marketing Strategy Director, you will lead the development of innovative marketing strategies to drive business growth. Your key responsibilities include:Driving marketing strategy and innovation across key markets.Identifying and capitalizing on opportunities for new categories and brands.You will...

  • Senior Category Growth Specialist

    1 week ago

    Singapore beBeeCategory Full time $90,000 - $120,000

    Business Development Manager PositionThis role is responsible for developing and executing a category strategy to drive business growth.Key Responsibilities:Develop a deep understanding of the Singapore market dynamics for the relevant category, including supply chains, competitors, and commodity market impacts.Owning the complete category strategy, defining...