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Marketing manager

1 week ago

Singapore Michael Page Full time

Reporting to the General Manager, you are responsible for driving brand awareness and customer engagement by developing and executing marketing campaigns across digital, retail, and experiential channels. Working closely with HQ in Malaysia, you will be collaborating with vendors, manage promotions, and leverage market insights to enhance my client's positioning as a leading sports/golf retailer and distributor in Southeast Asia.
Client Details
My client is a leading golf retailer and service provider in Southeast Asia, offering a wide range of golf equipment, apparel, and accessories from top global brands. With retail stores, fitting centers, and golf academies, it caters to golfers of all levels, providing expert advice and personalised services.
Description
Develop and Execute 360° Marketing Campaigns
- Plan and implement integrated marketing campaigns across offline and online channels, including retail activations, events, print media, and in-store promotions, ensuring brand consistency and maximum customer engagement.
Retail and Offline Marketing Initiatives
- Drive in-store branding, product launches, and experiential marketing activities while collaborating with retail teams to enhance foot traffic and sales conversions.
Strategic Alignment with HQ
- Work closely with the HQ marketing team in Malaysia to align on branding, promotions, and overall marketing strategy, ensuring consistent messaging and execution.
Budget Management and Performance Analysis
- Oversee marketing budgets, ensuring cost-effective campaign execution, and leverage CRM and performance-based analytics to track marketing effectiveness, customer engagement, and ROI.
Partnerships, Sponsorships, and Market Insights
- Manage relationships with brand partners, golf clubs, and event organisers for sponsorship opportunities while analysing market trends and competitor activities to optimise marketing strategies.
Profile
About 5 years of B2 C 360 Brand Marketing with a focus on growth marketing
Experienced in managing Marketing budgets and ROI optimisation across both online and offline campaigns
Job Offer
This is an opportunity for you to lead the Marketing team in a leading Golf retailer and distributor in Southeast Asia. As an individual contributor working directly with the HQ based in Malaysia and across key decision makers, you will be managing both online and offline campaigns across Retail channels.
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