Head of Integrated Marketing

5 days ago

Singapore Crocs Vietnam Full time

Head of Integrated Marketing (Contract) – Crocs Vietnam Location: Singapore, . Time in office: Hybrid. Contract period: 6 months starting December 2025. Overview We are seeking a Head of Integrated Marketing (International) available for a contract period of 6 months. This role is responsible for developing and executing the international marketing strategy, ensuring alignment with global priorities while adapting to regional market needs. The role will focus on optimizing global marketing strategy briefs and playbooks, driving efficiency, and integrating international requirements into the broader global marketing strategy. What You'll Do Go‑To‑Market & Integrated Marketing Strategy: Develop and implement the international marketing & GTM strategy across regions, accounting for market nuances and growth opportunities. Ensure seamless integration of marketing initiatives (regional engagement, FLR, RAF, Market Launch, seasonal campaigns). Build and manage multi‑season marketing calendars for consistent global messaging and campaign alignment. Create GTM planning tools for local teams to execute region‑specific marketing plans. Brand & Campaign Management: Collaborate with Merchandising & Commercial teams to identify local market needs and develop tailored GTM plans. Lead regional priority setting, managing budget allocation and channel activations through "Scorecards." Adapt global campaigns for local relevance, ensuring cultural sensitivity. Ensure consistency in global marketing strategies across regions and provide clear campaign briefs. Work with creative teams to align seasonal product priorities with marketing plans. International Brand Partnerships & Collaborations: Define and execute the annual collaboration strategy, identifying regional gaps and global opportunities. Oversee the partnership proposal process and optimize activation across markets. Develop and manage global and regional collaboration calendars to integrate with GTM priorities. Ensure collaboration processes and timelines meet GTM expectations. What You'll Bring To The Table Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. At least 10 years of progressive experience in international marketing, brand management, or go‑to‑market strategy, ideally within consumer goods, retail, or lifestyle brands. Strong track record in developing and executing global campaigns, managing budgets, and driving strategic partnerships. Demonstrable success in developing and executing successful, multi‑channel integrated marketing campaigns. Able to commit to contract period of 6 months starting December 2025. The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification. #J-18808-Ljbffr

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