APAC Digital Marketing Strategist, Contract to Perm

2 days ago


Singapore Manpower Singapore Full time

B2B Digital Marketing Strategist, Contract to Perm
SUMMARY
The APAC Marketing team is looking for a dynamic
B2B Digital Marketing Strategist
to support APAC-wide projects and collaborate closely with in-country teams, APAC and global stakeholders. This role offers the unique opportunity to work on high-impact digital initiatives that can be scaled across regions.
ROLE & RESPONSIBILITIES:
Partner with APAC field marketing teams and global counterparts to
lead digital marketing strategy development
on Marketing initiatives that deliver measurable ROI.
Serve as the
Subject Matter Expert (SME)
for digital in APAC, harnessing digital capabilities to ensure seamless integration and consistency.
Drive digital innovation
by identifying, developing, and scaling projects that deliver impact across multiple markets (E.g. AI translations, Organic growth and optimization).
Champion a
data-driven approach
to digital strategy, ensuring continuous performance optimization and growth.
Remain current on the latest
digital best practices
and proactively suggest new initiatives or capabilities to experiment.
Oversee the
end-to-end execution
of initiatives, collaborating effectively with various stakeholders - internal and external.
Analyze performance metrics
to generate actionable insights, optimizing campaigns and influencing strategic decisions.
Take ownership of
key digital nurture initiatives
within APAC, aligning regional efforts with global strategies and best practices to maximize effectiveness.
REQUIREMENTS:
7+ years of Digital Marketing experience
Proven experience in strategizing and managing digital initiatives with good understanding of customer journeys and data flows.
Experience in Digital Nurture Projects/Initiatives
Proficiency in marketing automation tools (e.g., Eloqua, Marketo), web analytics (e.g. Adobe) and Data dashboards (E.g. Tableau, Datorama)
Experience working within or managing digital marketing agencies.
Problem-solving skills with a focus on delivering measurable outcomes.
Excellent time management, communication, and stakeholder engagement skills, with the ability to thrive in fast-paced environments.
Good knowledge and experience working with digital marketing tools such as SEMRush, Ahrefs, Demandbase, 6Sense is a bonus
Familiarity with SEO/SEM is a bonus
Experience working with content management systems such as Drupal, AEM is a plus
B2B marketing experience, particularly within the tech industry, is a plus
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