Digital Marketing Strategist APAC

2 days ago


Singapore Manpower Singapore Full time

Job Description

The role of the APAC Digital Marketing Strategist is to support APAC-wide digital marketing projects and collaborate closely with in-country teams, APAC and global stakeholders. This role offers the unique opportunity to work on high-impact digital initiatives that can be scaled across regions.

Responsibilities:

  • Partner with APAC field marketing teams and global counterparts to lead digital marketing strategy development on marketing initiatives that deliver measurable ROI.
  • Serve as the Subject Matter Expert (SME) for digital in APAC, harnessing digital capabilities to ensure seamless integration and consistency.
  • Drive digital innovation by identifying, developing, and scaling projects that deliver impact across multiple markets.
  • Champion a data-driven approach to digital strategy, ensuring continuous performance optimization and growth.
  • Oversee the end-to-end execution of initiatives, collaborating effectively with various stakeholders - internal and external.
  • Analyze performance metrics to generate actionable insights, optimizing campaigns and influencing strategic decisions.

Requirements:

  • 7+ years of Digital Marketing experience
  • Proven experience in strategizing and managing digital initiatives with good understanding of customer journeys and data flows.
  • Experience in Digital Nurture Projects/Initiatives
  • Proficiency in marketing automation tools, web analytics, and Data dashboards


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