Digital Marketing Strategist APAC
2 days ago
Job Description
The role of the APAC Digital Marketing Strategist is to support APAC-wide digital marketing projects and collaborate closely with in-country teams, APAC and global stakeholders. This role offers the unique opportunity to work on high-impact digital initiatives that can be scaled across regions.
Responsibilities:
- Partner with APAC field marketing teams and global counterparts to lead digital marketing strategy development on marketing initiatives that deliver measurable ROI.
- Serve as the Subject Matter Expert (SME) for digital in APAC, harnessing digital capabilities to ensure seamless integration and consistency.
- Drive digital innovation by identifying, developing, and scaling projects that deliver impact across multiple markets.
- Champion a data-driven approach to digital strategy, ensuring continuous performance optimization and growth.
- Oversee the end-to-end execution of initiatives, collaborating effectively with various stakeholders - internal and external.
- Analyze performance metrics to generate actionable insights, optimizing campaigns and influencing strategic decisions.
Requirements:
- 7+ years of Digital Marketing experience
- Proven experience in strategizing and managing digital initiatives with good understanding of customer journeys and data flows.
- Experience in Digital Nurture Projects/Initiatives
- Proficiency in marketing automation tools, web analytics, and Data dashboards
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