Marketing Strategy

About Klook We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences . Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world. Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook. We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values: Customer First Push Boundaries Critical Thinking Build for Scale Less is More Win as One We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join usAbout Marketing Planning, Strategy & Operations The Marketing Strategy & Operations team connects the dots between business goals, marketing performance, and operational excellence. As the Marketing Strategy & Operations Manager at Klook, you’ll support the planning and strategy backbone of our global B2C marketing engine. The strategy will be deeply embedded in enabling, orchestrating, and optimizing execution across channels, campaigns, and the broader demand ecosystem. Your role isn’t just about managing processes, it’s about solving complex problems, driving clarity, and ensuring marketing teams across regions are set up for success. You’ll partner closely with multiple stakeholders across Marketing, Finance, and Analytics to align strategy, optimize investments, and build scalable ways of working. What you’ll do (Main Accountabilities)Build demand forecasts and investment models that guide budget allocation and performance strategy for annual and quarterly marketing planning cycles Guide budget allocation, resourcing, and operational efficiency across channels and markets. Partner with cross-functional teams to gather data and provide insights Launch and manage end-to-end rollout of selected high-priority marketing projects. Create integrated marketing strategies, ensuring synergy across paid, owned, and earned channels. Elevate operational efficiency through toolkits, frameworks, and onboarding programs What you’ll need (Capabilities)Strong background in marketing strategy, business operations, or consulting, with 3-4 years of experience. Strong stakeholder communication and alignment at multiple levels. Good understanding of marketing funnels, CAC, GMV, and ROI models. Strong analytical toolkit: SQL, BigQuery, Excel, Tableau/Looker (or similar). Proactively identify gaps and demonstrating the ability to structure and solve complex, ambiguous problems Fluent in English; additional Asian language skills are a plus. Industry experience in e-commerce, tech, or high-growth consumer brands preferred. What you’ll get Play a key role in shaping the growth strategy of a leading global travel and experiences platform. Drive strategic initiatives with direct commercial and operational impact. Work in a culture that values smart thinking, innovation, and bold execution. Every day brings new challenges and opportunities to create real change. Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs. #J-18808-Ljbffr