Marketing Strategy

1 week ago


Singapore Sourceo Full time $80,000 - $120,000 per year
Key Responsibilities
  • Lead quarterly and annual marketing planning cycles, connecting strategic business objectives with strategic and operational rigor.
  • Partner with performance marketing and analytics team to extract performance reports and develop reporting frameworks that drive transparency and accountability.
  • Partner with marcomm team to collate insights and drive continuous improvement.
  • Oversee budget tracking, resource planning, and process optimization across marketing channels and initiatives
  • Collaborate with finance to manage marketing budgets, forecast spend, and evaluate ROI.
Preferred Qualities
  • Embraces technology and champion the adoption of emerging tools and platforms, including AI, to drive innovation and operational agility.
  • Support onboarding and enablement programs to build marketing capabilities and foster a high-performance culture.
Qualifications
  • At least 7 years of experience in marketing operations, strategy, business analytics, or consulting.
  • Strong analytical skills and outcomes-based mindset, with proficiency in Excel and data visualization tools (e.g., Tableau, Power BI); familiarity with SQL or BigQuery is a plus.
  • Solid understanding of marketing funnels, campaign performance metrics, and ROI frameworks.
  • Experience in consumer-facing, data-driven environments such as telecom, tech, or FMCG is preferred.


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