Market Strategy Lead

3 weeks ago

Singapore HIOKI SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Market Strategy Lead – Centre of Excellence for Energy Market (Hioki Group)

Location: Singapore

Reporting to: Product Marketing Director (Global HQ)

Overview:

Hioki is expanding its global presence and accelerating growth in the Energy market. As the Market Strategy Lead for our newly established Centre of Excellence (CoE) for Energy in Singapore, you will play a pivotal role in shaping Hioki's global Energy market strategy. Your mission is to provide deep market insights, foster ecosystems, identify partnership opportunities, and drive commercial performance for Hioki's solutions in data centres, smart grids, power generation and distribution, renewable energy (ESS, PV, wind, hydrogen, geothermal), and critical infrastructure.

Key Responsibilities

1. Global Market Insight & Customer Understanding

  • Lead structured Voice-of-Customer (VoC) initiatives across key regions to collect and synthesize technical and business requirements.
  • Conduct global and regional analysis of market trends, user needs, regulatory shifts, and competitive dynamics specific to the Energy sectors relevant to Hioki.
  • Actively benchmark industry developments, track competitor offerings, and report insights to Product Management and Engineering teams in Japan HQ.

2. Ecosystem Development & Thought Leadership

  • Represent Hioki in energy-related associations and forums across Asia-Pacific and beyond (e.g., SEAS, IEEE PELS).
  • Strengthen relationships with leading industry players, research institutes, and regulators.
  • Identify collaboration opportunities with universities, system integrators, and contractors to increase Hioki's market relevance.

3. Strategic Partnerships & Growth Opportunities

  • Work closely with Product Managers and the New Business team to evaluate partnership and alliance opportunities.
  • Support M&A scan in collaboration with Japan HQ, focusing on energy-related measurement technologies and software solutions.
  • Develop strategy briefs and contribute to due diligence where required.

4. Business Planning & Execution

  • Monitor the KPI performance of CoE and report progress to senior leadership, including monthly dashboards and quarterly updates.
  • Lead annual and quarterly business reviews for the Energy market segment, covering forecasts, pipeline health, and market expansion plans.
  • Support global subsidiaries in developing localized energy market strategies aligned with Hioki's global direction.
  • Collaborate with Product Management teams to align roadmap priorities with market needs.
  • Lead Product Marketing Engineer/Manager and guide the definition of Go-To-Market (GTM) strategy and messaging, tailored for the Energy segment.
  • Oversee campaign planning, event participation, and customer engagement efforts together with Product Marketing Engineer/Manager,

Candidate Profile

  • Bachelor's or Master's degree in Engineering, Energy Systems, or Business.
  • Minimum 8 years of experience in the Energy sector, ideally in power systems, grid modernization, or renewable integration.
  • Strong understanding of test & measurement applications and their role in energy infrastructure and asset lifecycle.
  • Experience working across markets, preferably in Asia-Pacific, with ability to connect regional needs to HQ capabilities.
  • Strong analytical mindset with business acumen; ability to influence decision-making and lead cross-functional projects.
  • Excellent stakeholder management, with proven ability to align diverse teams (R&D, sales, marketing, HQ).
  • Fluent in English; at least bilingual in Japanese or a Southeast Asian language.
Tell employers what skills you have

Power Generation
Product Marketing
EcoSYSTEMS
Dynamics
Data Center
Business Acumen
Customer Engagement
Energy
Energy Markets
Strategy
Thought Leadership
Business Planning
Product Management
Renewable Energy
Power Systems
Stakeholder Management
Strategic Partnerships
Electrical Engineering
green energy
Business Requirements

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